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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Brabus bringing 900-horsepower Mercedes S65 to Geneva

The S-Class may be the ultimate Mercedes, but what's the ultimate S-Class? Is it the S550? Maybe in some markets, but that's just the starting point in North America. The S600? Getting closer. The Maybach? Sure, if the last word in luxury is what you're after. But if it's performance you crave, then you'll want an AMG version like the S63. But even that's not the flagship. No, in terms of outright power, it all comes down to the S65. It's got a 6.0-liter twin-turbo V12 churning out 621 horsepower and 738 pound-feet of torque, for crying out loud. But Brabus thinks it's still not enough. That's why (alongside the 850-hp S63 coupe) it's bringing a version it calls the Rocket 900 to the Geneva Motor Show this week. To turn the S65 AMG into the Rocket 900, Brabus has bored out the cylinders to total 6.3 liters and fitted larger turbochargers, a new exhaust system, intake module and much, much more. The result is an output increased to 887 bhp and 1,106 lb-ft of torque. Brabus has upgraded the limited slip differential to handle the extra muscle, helping it rocket to 62 in just 3.7 seconds, on to 124 in 9.1 and up to a top speed of 217 Autobahn-crunching miles per hour. The famed Benz tuner has also fitted a carbon-fiber aero kit to keep it from flying away (however unlikely considering the vehicle's approximately 5,000-lb curb weight), along with 21- or 22-inch wheels, a retuned air suspension that drops the ride height over half an inch closer to the road and – we can only hope since the release makes no such mention – upgraded brakes as well to keep it all in check. Brabus also offers a full range of interior enhancements as well, but don't expect any of this to come cheap. As it is, the S65 starts at $222,000, but a turn-key Brabus Rocket 900 goes for 347,719 euros – or about $390k at today's rates. Related Video: World premiere at the 2015 Geneva Motor Show BRABUS ROCKET 900 The new reference for high performance in the luxury class V12 with 662 kW / 900 hp, 1,500 Nm and a top speed in excess of 350 km/h BRABUS ROCKET 900 – that is the new reference for high performance in the luxury class, which celebrates its world premiere at the 2015 Geneva Motor Show. BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, internet www.brabus.com) builds this super car based on the new Mercedes S 65.

Next Mercedes E-Class to get quad-turbo inline-six, augmented reality

It's been 10 years since an inline six-cylinder engine sat up front in a Mercedes-Benz road car, but the straight-six shooter returns with the 2016 E-Class. According to a report in Car we'll see a modular family in gasoline and diesel versions, and Auto Evolution adds that the bore and stroke will be shared by both fuel types. Car says a 2.9-liter diesel variant arrives first in global markets, putting out 313 horsepower when twin-turbocharged and "over 400bhp" when fitted with two more battery-powered turbos. Auto Evolution's numbers match those and add torque figures, with 516 pound-feet for the former and 627 lb-ft for the latter - but it makes no mention of the two extra turbos. AE believes the gas versions will ring in at 367 hp and 479 lb-ft, and 435 hp and 553 lb-ft. Keep in mind that until we hear it from Stuttgart, this is all (exciting) speculation. Elsewhere in E-ville, more aluminum and that scalable MRA platform mean a weight loss of somewhere between 154 and 330 pounds compared to today's car. Seven bodystyles (including the CLS-Class) will continue to make up the range, with the coupe and convertible growing a bit to provide proper four-seater comfort. It will bear the new standard for Daimler technology, showcasing the next step in the company's Intelligent Drive with features like phone-controlled self-parking in confined spaces and augmented reality in the heads-up display. Related Video: Featured Gallery Mercedes-Benz E-Class Spy Shots View 12 Photos News Source: Car, Auto Evolution Rumormill Mercedes-Benz Technology Diesel Vehicles Hybrid Luxury Performance Sedan augmented reality