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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Formula One's Valtteri Bottas can turn it up to 11 in Spain

BARCELONA - Valtteri Bottas can add his name to one of Formula One's longest sequences by following up his breakthrough win in Russia with another triumph when the European season starts in Spain this weekend. The Finn, fresh from his first Grand Prix victory with champions Mercedes in Russia, is the man most likely to become the 11th different winner in a row at Barcelona's Circuit de Catalunya. No other track on the calendar has had such a variety of winners over the past decade, an ironic fact given that it is the most familiar to drivers from winter testing and was once famed for its predictability. Last year it was Dutch 18-year-old Max Verstappen who became the sport's youngest winner when he triumphed for Red Bull, on his team debut, after both Mercedes drivers collided at the start. In 2012, it was now-departed Venezuelan Pastor Maldonado -- a one-hit wonder -- who handed Williams a surprise victory that remains their most recent. Ferrari's championship leader Sebastian Vettel and Mercedes rival Lewis Hamilton, 13 points behind the German, will start as favorites and success for either could be an omen given that both went on to take the title last time they won in Spain. But Bottas, who joined Mercedes from Williams in January as replacement for retired 2016 world champion Nico Rosberg, is the best bet to continue the streak of different winners in Spain even if he has yet to finish higher than fourth there. "Getting that first win definitely gives me a lot of confidence that I can do it, even though I always knew I had the ability," he said after Sochi. "And now it's done, I just want to do it again and again." RICCIARDO REVIVAL The only other driver from the leading trio of teams yet to triumph in Barcelona is Verstappen's Australian team mate Daniel Ricciardo, but the Red Bull has lagged Mercedes and Ferrari on pace so far this year. That will surely change, with the flow of upgrades set to speed up now that teams are closer to their factories, and Red Bull have some big chassis modifications in the pipeline with engine improvements still to come. "I hope the upgrade will give us a chance to really fight with Mercedes and Ferrari or at least get us closer," said Ricciardo. The driver of car number 11, Force India's Mexican Sergio Perez, has racked up 14 successive points finishes and he too will have aerodynamic updates on his car.

Sales start for $146,000 Mercedes-Benz S500 Plug In Hybrid

Mercedes-Benz's first production plug-in hybrid is chock full of astounding numbers, including the price tag. The base price is 108,944.50 euros, or about $146,000 US. If that didn't make your eyes glaze over, the Daimler division is ready to take your down payments now that the Mercedes-Benz S500 Plug-in Hybrid is officially on sale. Deliveries to European dealerships start in September. Details on the PHEV sedan were divulged last August and it was first shown off at last year's Frankfurt Motor Show. Benz calls it the, "first luxury saloon with the performance of a V8 and the fuel consumption of a compact model." That's no exaggeration. The car's powertrain that pairs a 3.0-liter V6 twin-turbo with an electric motor that delivers 436 horsepower and a 0-62 mile per hour acceleration time of just 5.2 seconds. Top speed is 155 miles an hour. On the green side, the car can go as far as almost 21 miles on electric power alone and gets a fuel-efficiency rating, on the more lenient European driving cycle, of 84 miles per gallon equivalent. The car also includes a so-called COMAND navigation system that tweaks how the electric motor is used based on the driver's desired route. Very high-tech. We've got Mercedes-Benz's press release below. Sales release for S 500 PLUG-IN HYBRID: First PLUG-IN HYBRID with a star starts With immediate effect the Mercedes-Benz S 500 PLUG-IN HYBRID can be ordered for prices from 108,944.50 euros[1]. The S 500 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury saloon with a long wheelbase impresses with unique dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. In September the first certified three-litre luxury saloon in the world will be arriving at the dealers - a further milestone on the road to emission-free mobility. "The new S 500 PLUG-IN HYBRID offers our customers the entire range of innovations that make our new S-Class so successful, and thanks to its intelligent operating strategy ensures outstanding driving pleasure and dynamism combined with the highest efficiency. Moreover, it allows completely emission-free driving for up to 33 km," says Ola Kallenius, Executive Vice-President for Sales at Mercedes-Benz Cars. "The S 500 PLUG-IN HYBRID is the first luxury saloon with the performance of a V8 and the fuel consumption of a compact model.