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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Daimler names Bernd Pischetsrieder to supervisory board

Some executives in the automotive industry stay with one company for their entire careers, while others bounce from one to the other, often leaving their indelible mark on each automaker at which they serve. Bob Lutz is certainly an example of the latter. So is Lee Iacocca, having presided over Ford and later charing the Chrysler board. Carlos Tavares was chief operating officer of Renault before being nominated as chief executive at PSA Peugeot Citroën. But as far as the Germans go, nobody's jumped from the leadership of one automaker to the next quite like Bernd Pischetsrieder - especially now that he's been named to the supervisory board of Mercedes-Benz parent company Daimler.
An engineer by training, Pischetsrieder started his career at BMW in 1973, eventually rising to the office of CEO after twenty years. There he remained until 1999, only to be dismissed after orchestrating BMW's takeover of the Rover Group (of which only the Mini brand remains in the company's portfolio, the other brands having been sold off after his dismissal).
The next year he was named chairman of Volkswagen's Seat brand, and rose to the chairmanship of the entire Volkswagen Group two years later. Despite a largely successful four-year tenure (that gave birth, incidentally, to the Bugatti Veyron), disagreements with supervisory board chairman Ferdinand Piëch saw him leave the helm at VW AG, focusing his attention on the Scania truck division. He's since been touted as a potential chief executive for Opel and for Continental, but neither potential was apparently realized.

2016 Mercedes-Benz GLC250 Quick Spin

The 2016 Mercedes-Benz GLC is an all-new luxury crossover that replaces Benz's compact GLK. We're driving it right now, and will have a full first drive soon. But before this, we were granted some early access on a drive from Lithuania to Latvia – just enough to form some initial impressions. As part of Mercedes' expansion with new models (and old models taking on new names) the GLC will no longer be the entry-level CUV for Mercedes – that title has been assumed by the GLA crossover. The GLC moves up not only in the hierarchical range, but grows 4.6 inches in the wheelbase, and is more roomy overall. Most evident, the GLC gets completely new styling, something that is immediately clear upon first glance. Mercedes says the 2016 GLC represents the future design direction for all its SUVs. Continuing the "Sensual Purity" design language of the new S-Class and C-Class, our Euro-spec GLC prototype is curvier, cleaner, and more modern than the more rugged-looking GLK. Mercedes says the US will have standard front and rear bumpers optimized for off-road use, with a 28-degree approach and departure angles for all variants. Despite boasting four doors, the GLC has a coupe-like silhouette. Our model's LED headlights, chrome-finished dual exhaust pipes, and large wheels (up to 20-inches) add to this sporty aesthetic. The real story however, is on the inside, where the GLC mimics the striking interior of the C-Class. Based on our model's open-pore wood, flowing center console, and brushed metallic and piano-black finishes the GLC boasts the nicest interior in the class. With a few short hours spent evaluating Benz's new ute – and evading endless Baltic speed traps – we were able to get some immediate impressions. There's a lot to like here. Driving Notes The 2.0-liter four-cylinder engine is rated at 241 horsepower and 273 pound-feet of torque. But what the driver actually experiences will depend on the five different driving modes. A simple toggle switch on the center console by the MMI touchpad and scrollwheel moves you through the various modes: Eco, Comfort, Sport, Sport Plus, and Individual. Each mode represents a marked difference in steering feel and throttle response. Eco and Comfort modes are fine for driving around town, but lack any semblance of sportiness. Sport and Sport Plus improve feedback, but the GLC never feels quick in any mode. It does feel nimble, and the drive is more car-like than SUV, which bodes well for the majority of US customers.