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A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Mercedes-AMG GT S aggressively priced at $129,900*

Just a few days ago we brought you leaked information regarding pricing for Mercedes' new flagship supercar. Now the German automaker has confirmed that the new Mercedes-AMG GT S will indeed retail for $129,900 (*plus a $925 destination charge). That may seem like a big chunk of change, and by most standards it is. But it starts to fall into reasonable territory when you put it into context. For one thing, it's not the most expensive Mercedes – not by a long shot. The previous SLS AMG fetched around $200k, and most anything else at the top of the AMG range – like the S63, SL63, G63 or GL63 – will set you back more than the new GT S, and don't even get us started on anything with the V12 and the number 65. The new Maybach S600 will set you back nearly $190k, and that bonkers G63 6x6 goes for over half a million. As for its rivals, the pricing places the AMG GT S right on pace with the Porsche 911 GT3 (whose 475 horsepower the Benz neatly trumps with 503 hp) and a good $20k less than the more powerful 911 Turbo. It also comes closer to the $115,900 that Audi charges for an R8 with a V8 than the $153,900 it gets for the ten-cylinder version, although the Benz edges closer to the latter in terms of output. The pricing does make it a fair bit more expensive than even the top end of the Jaguar F-Type range, which (short of the Project 7 speedster) maxes out at under $100k for the R model. Contrary to its predecessor and the SLR that came before, however, Benz is wisely staying out of Ferrari/Lamborghini/McLaren territory this time around. In short, Mercedes has clearly weighed its pricing strategy carefully. But if $130k is still too rich for your blood, the less potent base Mercedes-AMG GT will follow in the spring of 2016 with less power (quoted at 456 hp) and with a list price that's yet to be announced but promises to be a fair bit lower. In the meantime, deliveries of the GT S are scheduled to commence in April of this year. MERCEDES-BENZ ANNOUNCES PRICING ON ALL-NEW MY2016 MERCEDES-AMG GT S New Sports Car to Start at $129,900* January 23, 2015 - MONTVALE, NJ With the new Mercedes-AMG GT model range, the Mercedes-AMG sports car brand is moving into a new segment. As the second sports car developed entirely in-house by Mercedes-AMG, the GT has everything you would expect from an authentic Mercedes-AMG, from the characteristic styling, thoroughbred motorsport technology to the optimum weight distribution.