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2016 Canadian Grand Prix: A tale of 3 starts and 2 stops

The first curve in the Canadian Formula 1 Grand Prix happened before Turn 1. Lewis Hamilton sat on pole in the Mercedes-AMG Petronas, Sebastian Vettel in a Ferrari behind. That order changed as soon as the lights went out. Hamilton and teammate Nico Rosberg started well enough, but Vettel flew off the line, passing Hamilton in just a few meters. Vettel led through Turn 1 while Hamilton defended against Rosberg trying to pass on the outside by using the entire track. Hamilton bumped his teammate, sending Rosberg into the concrete runoff with an " infuriating but fair" maneuver Hamilton blamed on understeer. The Brit stayed second, his teammate fell to ninth by the time he rejoined the circuit and got back on the gas. The Ferrari finally looked an even match for the Mercedes, Vettel slowly building a gap out front. On Lap 11 the Honda in Jenson Button's McLaren self-ignited just after the hairpin, forcing Button to pull over on the Casino Straight. A Virtual Safety Car slowed the field, convincing Ferrari to pit its drivers. Vettel came in, handing the lead to Hamilton. The marshals cleared Button's car more quickly than expected, so the scuderia didn't get the full time advantage it expected, sending Vettel back on track seven seconds behind the Mercedes. Button's and Ferrari's unplanned stops decided the race. Ferrari had always planned to run a two-stopper, but the early pit didn't give the team a chance to gauge the ultra-soft Pirelli. The ultra-softs lasted longer than anyone expected. Hamilton only pitted once, Vettel had to pit again, and the Ferrari simply couldn't close the gap to the Mercedes even with newer tires. Post-race commentary accused Ferrari of two blunders: giving up track position, and not taking advantage of Mercedes' only known weakness of not being nearly as good in dirty air. If the ultra-softs had fallen off a performance cliff, however, Ferrari's play would have been considered daring and brilliant. Hamilton took his second win of the season, followed by a hard-driving Vettel five seconds later. Valtteri Bottas and Williams got everything right, the Finn taking advantage of a one-stop strategy, a perfectly-timed pit stop, and more unusual Red Bull issues to finish third. It's Williams' first podium of the year. Max Verstappen claimed fourth after two pit stops, holding off a frustrated Rosberg who had to make an unscheduled stop to remedy a slow puncture.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Volvo, Daimler, Traton join forces to build electric truck charging network

Volvo Group, Daimler Truck and Volkswagen's AG heavy-truck business the Traton Group announced on Monday a non-binding agreement to build a network of high-performance public charging stations for electric heavy-duty long-haul trucks and buses around Europe. The news was first reported by Reuters. The three major European automakers will invest ˆ500 million (~$593 million USD) to install and operate 1,700 charging points in strategic locations and close to highways. They intend to finalize the agreement by the end of this year and start operations next year, with the hopes of increasing the number of charge points significantly as the companies seek additional partners for the future joint venture. The venture is meant to be a catalyst to prepare for the European Union's goals of carbon-neutral freight transportation by 2050. One of the main deterrents for both individuals and freight companies for switching to EVs has historically been a lack of charging infrastructure. By building that infrastructure, Volvo, Daimler and Traton can also expect to boost their own sales of electric trucks and buses. “It is the joint aim of EuropeÂ’s truck manufacturers to achieve climate neutrality by 2050," Martin Daum, CEO Daimler Truck, said in a statement.  "However, it is vital that building up the right infrastructure goes hand in hand with putting CO2-neutral trucks on the road. Together with Volvo Group and the Traton Group, we are therefore very excited to take this pioneering step to establish a high-performance charging network across Europe.” The partnership between Volvo and Daimler isn't unprecedented. In May, the two competitors teamed up to produce hydrogen fuel cells for long-haul trucks to lower development costs and boost production volumes. This latest venture is another signal that major companies are banding together to solve climate-related issues in the industry. European car industry association ACEA has called for up to 50,000 high-performance charging points by 2030. Traton CEO Matthias Gruendler told Reuters that roughly 10 billion euros would be needed to build out Europe's infrastructure to be fully electrified by 2050. According to a statement released by Volvo, this venture is also a call to action for others with a stake in the industry, like automakers or governments, to work together to ensure the rapid expansion needed to reach climate goals.