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Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

2016 Mercedes-Benz GLC250 Quick Spin

The 2016 Mercedes-Benz GLC is an all-new luxury crossover that replaces Benz's compact GLK. We're driving it right now, and will have a full first drive soon. But before this, we were granted some early access on a drive from Lithuania to Latvia – just enough to form some initial impressions. As part of Mercedes' expansion with new models (and old models taking on new names) the GLC will no longer be the entry-level CUV for Mercedes – that title has been assumed by the GLA crossover. The GLC moves up not only in the hierarchical range, but grows 4.6 inches in the wheelbase, and is more roomy overall. Most evident, the GLC gets completely new styling, something that is immediately clear upon first glance. Mercedes says the 2016 GLC represents the future design direction for all its SUVs. Continuing the "Sensual Purity" design language of the new S-Class and C-Class, our Euro-spec GLC prototype is curvier, cleaner, and more modern than the more rugged-looking GLK. Mercedes says the US will have standard front and rear bumpers optimized for off-road use, with a 28-degree approach and departure angles for all variants. Despite boasting four doors, the GLC has a coupe-like silhouette. Our model's LED headlights, chrome-finished dual exhaust pipes, and large wheels (up to 20-inches) add to this sporty aesthetic. The real story however, is on the inside, where the GLC mimics the striking interior of the C-Class. Based on our model's open-pore wood, flowing center console, and brushed metallic and piano-black finishes the GLC boasts the nicest interior in the class. With a few short hours spent evaluating Benz's new ute – and evading endless Baltic speed traps – we were able to get some immediate impressions. There's a lot to like here. Driving Notes The 2.0-liter four-cylinder engine is rated at 241 horsepower and 273 pound-feet of torque. But what the driver actually experiences will depend on the five different driving modes. A simple toggle switch on the center console by the MMI touchpad and scrollwheel moves you through the various modes: Eco, Comfort, Sport, Sport Plus, and Individual. Each mode represents a marked difference in steering feel and throttle response. Eco and Comfort modes are fine for driving around town, but lack any semblance of sportiness. Sport and Sport Plus improve feedback, but the GLC never feels quick in any mode. It does feel nimble, and the drive is more car-like than SUV, which bodes well for the majority of US customers.