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2021 Mercedes-Maybach GLS 600 First Drive | Fat cat money

ANN ARBOR, Mich. — Do you like the Mercedes-Benz GLS-Class, but just donÂ’t think itÂ’s fancy or expensive enough as it is? Maybe the AMG version is too audaciously sporty or you'd prefer a completely different flavor of garish. Maybe you donÂ’t want to be seen driving the GLS at all. If youÂ’re looking for the perfect GLS to be driven in, but need to make sure you look more like the type of fat cat to blow money on lavish, boozy dinners and decorative fountains than the pro baller who splurges on a home gym and tennis courts, Mercedes finally has the giant SUV just for you: the Mercedes-Maybach GLS 600. Is this tongue-in-cheek straw man in any way indicative of an actual Maybach owner? Who knows. We can barely comprehend how rich someone might be who can afford this $161,525 ultra-luxury SUV (before any options) let alone actually know someone of such largesse. Nevertheless, the GLS upon which it's based is certainly no stranger to us. We first drove the GLS 470 in Austria's Tyrolean Alps, sampled the AMG GLS 63 in the Columbia River Gorge, and nominated its bouncy E-Active Body Control suspension for AutoblogÂ’s 2020 Technology of the Year Award. Most of the same ingredients are present in the Maybach 600, but just one look at this two-tone luxury liner requires you to rethink the scope of what the GLS can do. While the overall body style looks more or less the same, there was no mistaking our tester for an ordinary GLS, or even an extraordinary AMG model. The two-tone paint — Lunar Blue Metallic below, and Iridium Silver Metallic from the beltline up — shouts to passersby (in an aristocratic German accent, presumably) that thereÂ’s something different going on here. The optional wheels, which get their own Maybach design, measure an absolutely massive 23 inches. Perched on the nose is the nearly extinct Mercedes hood ornament. The final giveaway comes when you move in a little closer and see the Maybach badging on the grille, tailgate and D-pillars. But seriously, that paint job is something else. The exterior doesnÂ’t quite do justice to what awaits within. The driverÂ’s door opens to a rich, inviting and clearly technologically advanced cockpit. The dual screen dash housing the instrument panel and infotainment touchscreen is becoming familiar from GLS down to GLA, as are the multitude of controls on the wheel and center console with which one can easily interact with them.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Daimler opens the door on Car2go Black with B-Class carsharing

Mercedes-Benz parent Daimler has finally decided to go to its proverbial mothership to further expand its Car2go carsharing service in Europe. The German automaker has long used its itty-bitty Smart Fortwo vehicles for the program, but now it's kicking off a pilot program called Car2go Black that will share Mercedes-Benz B-Class models in Berlin and Hamburg. Daimler will deploy 100 B-Class diesels in each German city. The company says the cars will be parked at so-called "black" parking spots and won't have to be returned to the same spot when the user is done. Daimler, who says the reservation platform is geared for smartphone use, is planning to expand the program to other European cities with existing Car2go service starting this spring. That's important, since once the system is up an running, you will be able to drive a Car2go Black vehicle from one town in the network to another and not need to bring it back. Car2go first started operations in Ulm, Germany, and made its North American debut in Austin, TX, in 2009. The service now has more than 600,000 members worldwide with access to about 10,000 Fortwos in 25 cities throughout Europe and North America. Car2go chief marketing officer J. Paul DeLong said last month that Car2go is the world's largest global carsharing company. You can check out Daimler's Car2go Black press release below. car2go black: Carsharing with the three-pointed star STUTTGART, Germany, Feb. 4, 2014 /PRNewswire/ -- Daimler Mobility Services offers carsharing with Mercedes-Benz vehicles for the first time Pilot Phase with 200 B-Class vehicles starts in mid- February in Hamburg and Berlin One-way trips and open-ended trips available, within and even between different cities Smartphone-based rental procedure makes usage both easy and flexible Daimler Mobility Services will soon be offering carsharing with the three-pointed star. Under the "car2go black" brand, Daimler Mobility Services GmbH will pilot a fully automated carsharing system with Mercedes-Benz vehicles. The pilot phase will begin in mid-February in Hamburg and Berlin. In the initial pilot phase, select car2go members in those locations can use a network of 200 black B-Class models on short notice. The vehicles can be rented at dedicated reserved parking stations, and do not have to be returned to the same dedicated parking station that the vehicle rental originated from.