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Mercedes previews sleek concept for CES

It was over two months ago that we spotted a mysterious cloaked prototype said to belong to Mercedes, but we didn't know much about it at the time. And we still don't, but at least the German automaker has given us an idea of what to look forward to. Released on Facebook is this teaser image showing a silhouette of what appears to be that same concept car. The image is accompanied only by these few words: "The future will be bolder than you've ever imagined" and tagged by an accompanying #mbCES - which tells us only that, a) it's futuristic, which we already knew, and b) that it's coming to the CES, set to be held around a week from now in Las Vegas. The sleek one-box design appears to have some sort of appendage atop its roof – just the kind of periscope that might house, say, some cameras – leading to speculation that the idea behind this concept would be to showcase autonomous driving technology. We'd also be surprised if it weren't electric powered and – given the backdrop for its reveal – all the technology Daimler can throw at it. But one way or another, we'll be finding out soon, so watch this space. News Source: Mercedes-Benz via Facebook CES Mercedes-Benz Technology Concept Cars

Next Mercedes-Benz GLK to get AMG variant? Not likely...

If you think Mercedes-Benz will slap an AMG badge on anything with wheels, think again. Word has it the German manufacturer will not offer buyers a performance version of the GLK, with Tobias Moers, director of AMG vehicle development, saying that he doesn't see a market for the car. That's not to say the picture won't change in the near future, however. According to CarAdvice.com, AMG is keeping a close eye on the arrival of the Porsche Macan.
"Maybe there will be a change in the market when the Porsche [Macan] comes up," Moers said, "but right now, no."
The real hitch in the giddy-up seems to be cost. Moers says developing the machine into something worthy of an AMG would represent "a huge investment." We can't exactly argue with that. Fortunately, AMG buyers have plenty of Mercedes-Benz models to choose from.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos