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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Audi considers a rugged SUV — maybe on the Scout platform

Audi engineers are formulating plans to possibly build a “super saloon” luxury off-roader SUV in 2027, It would compete in a segment that now includes the Land Rover Defender and Mercedes-Benz G-Class, according to a report in BritainÂ’s Autocar. According to Audi designer Marc Lichte, quoted in the story, the platform for the new model could be borrowed from the Volkswagen GroupÂ’s recently announced sister brand, Scout Motors, which is currently developing electric-powered concepts and prototypes. While Audi has developed a PPE (Premium Platform Electric) architecture for its base EV lineup, that would be replaced in the planned model with ScoutÂ’s ladder chassis to provide the steep departure angles and ground clearance needed to negotiate tough terrain, as well as with the latest generation of AudiÂ’s Quattro four-wheel-drive technology, Autocar reports. Audi is well into development of its Activesphere project, an enticing design blend of coupe and hatchback. The Activesphere uses PPE, co-developed by Audi and Porsche, and will appear in a production Audi product by the end of this year. Audi says. Beyond that, “I think there is space" for a rugged SUV in AudiÂ’s passenger car lineup,  Lichte said. “There is potential because there are only two premium players” in this particular segment" (Mercedes-Benz and Land Rover) “and I think there is a space for a third one.” The upscale Defender was by far Land RoverÂ’s best-selling car last year, with 66,805 sold, and the G-Class set a new sales record the previous year with 41,174 moved worldwide. Audi obviously would like to capitalize on this popularity of the rugged 4x4 segment. The proposed competitor, said Lichte, “will not look like a G-Class and it will not look like a Defender, I can promise you. It will be something else."

Mercedes-AMG GT3 thunders into Geneva debut [w/video]

Mercedes-Benz took the opportunity to debut its replacement for the SLS AMG GT3 at the 2015 Geneva Motor Show today, showing off the new AMG GT3. Unlike the road car on which it's based, Mercedes ditched the turbocharged V8 for its awesome 6.3-liter V8, which also powered the GT3's predecessor. That's far from the only change found for the racing variant of the new model, however. Mercedes conducted a serious overhaul of the car's aerodynamics, fitting a huge rear wing and an equally enormous front splitter. The front bumper is also home to a quartet of winglets, which add even more downforce to the front end. As we suspected in our original post on the GT3, the rear of the car has been fitted with a none-too-subtle rear diffuser. The cooling needs of the track have also been enhanced, courtesy of large ducts on the fenders and a deep vent in the hood, while meaty slats sit over the front wheel wells. In addition to the rear diffuser, large ducts have been fitted to both sides of the rear bumper. The AMG GT3 looks like a compelling offer in the world of customer racers, although we won't know that for certain until it hits the track for some competition. That should be later this year at the earliest, as Mercedes is targeting late 2015 for the first customer deliveries. Check out our live gallery of images of the new AMG GT3, direct from the floor of the 2015 Geneva Motor Show. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach. Mercedes-AMG will ring in the 2015 motorsport season at the beginning of March with the sonorous sound of the V8 engine: the new Mercedes-AMG GT3, with which the Mercedes-Benz sports car and high-performance brand is systematically expanding its motorsports presence, will be making its debut appearance at the Geneva Motor Show. Developed to comply with the FIA's GT3 race rules, the racing car will compete in the world's most hotly contested customer race series. Cutting-edge racing technology and spectacular design predestine the new challenger for victories. The new GT3 is based on the Mercedes-AMG GT, which is being launched in just a few days' time. Following an intensive test phase, the new AMG racing car will be shipped to the first customer teams at the end of 2015. The Mercedes-AMG GT3 will blaze new trails in customer sports with its intelligent vehicle concept.