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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Brabus to storm Geneva with 800-hp version of Mercedes SL65 AMG

At no point during our recent drive of the 2013 Mercedes-Benz SL65 AMG did we ever think, "You know, this thing sure is slow." After all, Merc's range-topping SL comes fitted with a twin-turbocharged 6.0-liter V12 capable of sending 621 horsepower and 738 pound-feet of torque to the rear wheels. But just in case you're still all "meh" about what the SL65 throws down, Brabus will gladly come to your rescue with this, the 800 Roadster.
As its name suggests, the 800 Roadster ups the V12's power figures to 800 horsepower and - wait for it - 1,047 pound-feet of torque. Don't get too excited, though - that torque number has been electronically limited to a measly 811 lb-ft since, you know, the transmission would probably explode if you tried to put the full force through it. Nevertheless, these represent increases of 79 hp and 73 lb-ft over the standard SL65, and that means the 800 Roadster can shoot to 62 miles per hour in just 3.7 seconds - two-tenths of a second quicker than the Merc its based on. More impressively, hitting 124 mph takes just under 10 seconds, and the droptop will finally top out at an electronically limited - limited! - 217 mph. Holy smokes.
To manage all of that speed, Brabus has engineered a special carbon fiber aero kit that reduces lift, and a unique control module for the SL65's active body control suspension lowers the ride height by one full inch. The 800 Roadster rides on new 20-inch wheels, and a unique limited-slip rear differential was added, featuring a 40 percent locking rate that further enhances performance when you're attempting to control the beast at its limits. Interior upgrades include new leather and alcantara surfaces throughout the cabin, including a leather-clad trunk.

Leaked dealer docs say Mercedes-AMG GT S to start at $129,900

The 2016 Mercedes-AMG GT exists as one of the most hotly anticipated European sports coupes to come along in quite some time. Offering some beautifully swoopy styling and a twin-turbocharged 4.0-liter V8 with 503 horsepower and 479 pound-feet of torque in S trim, there's really not much to dislike about it. However, until now, the price of this gorgeous German remained a mystery. According to a leaked letter to dealers obtained by Jalopnik, pricing for the 2016 GT S model allegedly starts at $129,900, and the coupe reportedly comes standard with a Nappa leather interior, Collision Prevention Assist Plus, Mercedes' COMAND infotainment system, Parktronic and Burmester sound system. The document also says more info about specific option pricing would be released in a few weeks. We've already compared both trims of the GT to the venerable Porsche 911 because the coupes seem like such natural competitors. Knowing the possible price adds one more factor to consider, though. In terms of performance, the GT S basically slots just below the 911 Turbo. However, if this amount is correct, then the starting cost is about $20,000 less than the turbocharged Porsche. While on paper the Mercedes lags somewhat in acceleration and power, it also arguably offers buyers a bit more style. This is definitely turning out to be an interesting fight between these two Germans. Related Video: