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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Race Recap: Abu Dhabi GP is reversals, luck, leanness and last dances

We weren't sure if Alter Ego Nico Rosberg, the one who flew into Brazil and showed Mercedes AMG Petronas teammate Lewis Hamilton that he knew also knew how to grab an entire race weekend by the scruff of the neck, arrived in Abu Dhabi. In both Friday practice sessions Hamilton showed Rosberg the way. Then on Saturday, Alter Ego Rosberg took over, taking the last Free Practice session and then pole position by a whopping four-tenths of a second over Hamilton. Thanks to the gimmicky and soon-to-be-obliterated spectre of double points, if Rosberg won the race and Hamilton finished lower than second, the World Championship would remain in German hands. Behind Hamilton came the Williams duo, again, with Valtteri Bottas ahead of Felipe Massa. Daniil Kvyat did swell to put his Toro Rosso in fifth, Jenson Button was just as swell getting his McLaren into sixth. Kimi Raikkonen outqualified his Ferrari teammate Fernando Alonso for the third time this year, the pair taking seventh and eighth on the grid. Kevin Magnussen lined the second McLaren up in ninth, Jean-Eric Vergne making the top ten for Toro Rosso in his last race for the team. To be clear, that was the final grid for race: Daniel Ricciardo and Sebastian Vettel had both qualified in the top ten but were sent to the back of the grid when their Infiniti Red Bull Racing front wings were deemed illegal. They'd start from the pit lane, which was still ahead of Romain Grosjean in the Lotus, who took so many penalties for new engine components that he started the race in Turkey. At lights-out on Sunday, well, it was pretty much lights out. That's when Hamilton got the start of the year, bolting off the line so quickly it didn't take him 100 meters to get in front of Rosberg. The Brit took Turn 1 in the lead, then laid more than a second into the German on the first lap. Rosberg kept close, about 2.5 seconds back, but it was Hamilton's race to lose and everyone knew it; barring a reliability issue or the kind of driving mistake Hamilton hasn't made all year, Britain would have its fourth double world champion. Rosberg was left asking his engineer what kind of strategy they might use to claim first place. That reliability issue did come, but it struck Rosberg on Lap 26 when his entire Energy Recovery System failed, robbing him of 160 horsepower and taxing his brakes.

Mercedes Digital Light puts a light show on the road

Soon full-featured heads up displays, augmented reality, and intelligent lighting will all work together to provide drivers with the safest and most complete picture of the road ahead. Until then, it's one advance at a time, the latest being Digital Light for Mercedes-Maybach customers. Stuttgart engineers designed a small LED with more than a million micro-reflectors for each headlight. Hardware and software control the light pattern, and paint at least nine different graphics on the road in light to warn of safety issues ahead. Digital Light evolved from the intelligent headlights demonstrated on the Mercedes Experimental Safety Vehicle in 2009 — the same ESF2009 that previewed rear belt-bag inflating seatbelts. Back then, the main beams were composed of 100 LEDs, and a brain controlled each LED to create a specific and occasionally complex lighting pattern. The new Digital Light works with all the cameras, sensors, and navigation information employed by an S-Class, and has increased resolution 10,000-fold to roughly HD quality, with a commensurate rise in the complexity of available patterns and representations. Mercedes cites numerous benefits, one being a "virtually dazzle-free main beam," another being high beams that can selectively darken so as not to blind oncoming traffic or pedestrians. Some of the projected symbols include guide lines on the road representing the width of the sedan when navigating a narrow construction zone, an arrow pointing to a pedestrian either in or very near the road, a snowflake when the temperature drops below freezing, and a chevron placed on the center line or shoulder to warn a driver when he's leaving his lane or when there's someone in his blind spot. Digital Light will first go into service with selective fleet customers for the Mercedes-Maybach S-Class this year. Considering the state of current U.S. auto regulations, we wouldn't expect to see it here for a number of years. Related Video: Featured Gallery Mercedes-Benz Digital Light View 27 Photos News Source: Mercedes-Benz via New Atlas, Gizmodo Maybach Mercedes-Benz Technology Emerging Technologies Luxury Sedan mercedes-maybach