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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

Race recap: 2016 Bahrain Grand Prix was everything good and bad about F1

Nothing was as it seemed heading into Bahrain. We were told team bosses had nixed the qualifying experiment that flunked every test by every measure in Australia, but that didn't happen. The FIA didn't give the teams the option of a wholesale return to the old format, the governing body only held a vote on whether to revert back to the old format in Q3 but stick with elimination gimmicks in Q1 and Q2. McLaren and Red Bull dissented, denying the chance for hybrid rounds. We're surprised none of the smaller teams voted against since elimination qualifying is hardest on them. Given the chance to fix the system again in Bahrain, Formula 1 failed again. The FIA and Bernie Ecclestone don't want to go back to the old system – because the race promoters don't want to go back to the old system – so all we know for sure is that there will be more meetings. We also thought Fernando Alonso would race in Bahrain after being given medical clearance, but a follow-up scan by the FIA showed fractured ribs and a damaged lung, ruling him out. And we thought Ferrari might have the pace to conquer Mercedes-AMG Petronas this year – and they might yet, but not on Saturday. That's why the Bahrain race began with another Mercedes one-two, Lewis Hamilton ahead of Nico Rosberg, Ferrari drivers Sebastian Vettel and Kimi Raikkonen behind. The Australian outback is plagued with rabbits, which must have something to do with how Daniel Ricciardo keeps pulling them out of his helmet; the Aussie got his Red Bull up to a surprising fifth on the grid. Williams drivers Valtteri Bottas in sixth and Felipe Massa in seventh would need to get him out of the way quickly to show what the car can do after an unsatisfying race in Australia. Nico Hulkenberg lined up in eighth for Sahara Force India. As proof the qualifying format failed again with its sophomore attempt, the last five minutes of Q2 were disappointing. Hulkenberg had the track completely to himself for his quali run, the only two cars on track after him were the Williams duo who weren't setting a time, but getting a set of soft tires ready to start the race on. As for Q1, the only reason for on-track action in the last three minutes was because Hamilton flubbed his first timed run. Romain Grosjean continued Haas F1's fruitful start to the season with ninth place, ahead of Max Verstappen in the Toro Rosso closing out the top ten. At the end of a long red light to start the race, Rosberg claimed his right to victory before Turn 1.