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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Benz B-Class Electric Drive gets official US launch

It's finally time to plug in the first production Mercedes-Benz-branded electric vehicle in the US. The Daimler division, which also sells a few of its battery-electric Smart ForTwo vehicles here in the states, has officially launched sales of the Mercedes-Benz B-Class ED. Even better, the US will be the first market in the world to give the general public access to the new plug-in. As with many other EV debuts, the flyover states will have to wait a bit. Mercedes-Benz is only selling the B-Class ED in 10 coastal states, including California, Oregon, New York, New Jersey, Maryland and Maine, and hasn't said anything about when a broader release might happen. Earlier this month, the US Department of Energy rated the B-Class electric with an 87-mile single-charge range, which is comparable to that of the Nissan Leaf and BMW i3. The other shoe dropped, though, when it was revealed that the model has an 84 miles per gallon equivalent rating, which is about 30 percent less then both of those other EVs. The culprit for the model, which puts out 177 horsepower and has a base price of $41,150, is its heavier curb weight. Check out Autoblog's "First Drive" impressions here.

Recharge Wrap-up: Tesla firmware update videos, Mercedes S500 Plug-In Hybrid

See the Tesla Model S with Firmware 6.0 in action in new videos from Teslarati. The large software update includes improved traffic-based navigation, a calendar function, updated power management, "Location-Based Smart Air Suspension" as well as other improvements. Drivers get more route options to save energy, and more control over how the car saves energy. The car can also remember ride height settings when driving in those same locations again. Additionally, you can start and drive the car without a key, just using the smartphone app. See how it all works in the videos below, the second of which focuses on pairing with the updated phone app. The California Public Utilities Commission (CPUC) has deemed ride-hailing app Uber's carpooling service illegal. The way the UberPool service is categorized by the CPUC, charging multiple riders separate fares for a single ride runs afoul of the law. The technical details are a bit convoluted, and what supporters could deem arbitrary, but Forbes delves into the details a bit further to try to make sense of California's intentions (even considering the possibility of other ride services, such as airport shuttle companies, fueling the fire). Lyft - which operates a similar service called LyftLine - and Sidecar have also received notices from the CPUC. Read more at Forbes. China's recent enthusiasm for electric vehicles could be largely attributed to a single person, Ma Kai. After the Politburo member was named vice premier, he encouraged maintaining and increasing EV subsidies when China sought to decrease them. He also seems ready to fight for more EV deregulation to encourage more clean vehicles. Read more about Ma Kai and what he's done for China's EV legislation at Automotive News. Mercedes-Benz begins deliveries of the S500 Plug-In Hybrid this month. The high-tech luxury PHEV features energy saving modes based on driver, route and traffic, and features a haptic accelerator that can signal when the driver should ease off to save power. It's powered by a biturbocharged V6 and 85-kW electric motor. Its 8.7-kWh battery offers about 20 miles of electric driving. The S500 plug-in starts at about $146,000. Read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.