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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Daimler chairman agrees with German Greens on reducing emissions

Daimler Chairman Dieter Zetsche spoke at a Green Party congress in Germany earlier this week and said he agreed with the party's urge to dramatically cut transportation-based greenhouse-gas emissions by expanding plug-in vehicle sales, Reuters says. Zetsche stopped short of backing the Greens' suggestion to ban gas- and diesel-powered vehicles by 2030, though. The man must keep his job, after all. Zetsche did say that reducing greenhouse-gas emissions from the transportation sector was "necessary," and his company has made plans to do just that. Daimler representatives said at the Paris Motor Show earlier this year that Smart and Mercedes-Benz both planned to debut more than 10 electric vehicles within the next decade, and that plug-ins may account for as much as 25 percent of Mercedes-Benz's sales by then. Moreover, Dr. Thomas Weber, Head of Group Research and Mercedes-Benz Cars Development, said in June that Mercedes could be selling as many as 100,000 EVs a year by the end of the decade. Last month, Mercedes-Benz announced that its EQ electric-SUV concept would go on sale by 2020, and that the Bremen factory that's producing the model will broaden its plug-in vehicle production further. Zetsche's cautious support notwithstanding, the German government appears to be doing its own part to reduce emissions from the country's light-duty vehicles. Earlier this year, Germany enacted a plan that provides as much as 4,000 euros ($4,270) in perks for people who buy new electric vehicles, with German automakers agreeing to foot about half of the estimated $1.4 billion bill. German lawmakers had also floated the idea of a 10-year moratorium on electric-vehicle taxes for cars purchased before 2020. Related Video: News Source: Reuters via Automotive News Europe-sub.req.Image Credit: Ralph Orlowski / Reuters Government/Legal Green Mercedes-Benz smart Electric

Audi considers a rugged SUV — maybe on the Scout platform

Audi engineers are formulating plans to possibly build a “super saloon” luxury off-roader SUV in 2027, It would compete in a segment that now includes the Land Rover Defender and Mercedes-Benz G-Class, according to a report in BritainÂ’s Autocar. According to Audi designer Marc Lichte, quoted in the story, the platform for the new model could be borrowed from the Volkswagen GroupÂ’s recently announced sister brand, Scout Motors, which is currently developing electric-powered concepts and prototypes. While Audi has developed a PPE (Premium Platform Electric) architecture for its base EV lineup, that would be replaced in the planned model with ScoutÂ’s ladder chassis to provide the steep departure angles and ground clearance needed to negotiate tough terrain, as well as with the latest generation of AudiÂ’s Quattro four-wheel-drive technology, Autocar reports. Audi is well into development of its Activesphere project, an enticing design blend of coupe and hatchback. The Activesphere uses PPE, co-developed by Audi and Porsche, and will appear in a production Audi product by the end of this year. Audi says. Beyond that, “I think there is space" for a rugged SUV in AudiÂ’s passenger car lineup,  Lichte said. “There is potential because there are only two premium players” in this particular segment" (Mercedes-Benz and Land Rover) “and I think there is a space for a third one.” The upscale Defender was by far Land RoverÂ’s best-selling car last year, with 66,805 sold, and the G-Class set a new sales record the previous year with 41,174 moved worldwide. Audi obviously would like to capitalize on this popularity of the rugged 4x4 segment. The proposed competitor, said Lichte, “will not look like a G-Class and it will not look like a Defender, I can promise you. It will be something else."