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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Mercedes S-Class Cabrio caught nearly naked

The new Mercedes-Benz S-Class is a handsome car, and its new two-door variant is positively dashing. Considering that, did you really think Mercedes would shake things up when it finally came time to drop the top on its flagship luxury model? Nope, neither did we. This is the S-Class Cabriolet, and from the beltline down, it's basically the same fixed-roof car we tested back in October – same grille, same headlights, same twin character lines in the profile. This is not a bad thing. We're betting it'll wear very similar taillights to the S-Class Coupe, although it's difficult to tell on the more heavily camo'd example of the luxurious droptop. Differences, meanwhile, are kept to the absolute minimum. The windshield looks more aggressively raked, and the inclusion of a canvas roof has softened the Coupe's svelte profile, but other than that, there aren't many changes at all. Expect the S-Class Sedan and Coupe's engine lineup to inform the powertrain strategy for the Cabriolet, meaning a base S550 with a 4.7-liter, twin-turbocharged V8. It's unclear if AMG variants will be offered, although we wouldn't bet against it. Our spies report that the S-Class Cabrio will saunter into dealers later this year, eager to steal the lunch money of the aging BMW 6 Series Convertible. We're betting on a European auto show debut, so keep an eye open at the upcoming Geneva Motor Show. If not there, Frankfurt seems like a likely destination for the new droptop.