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Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque. Motor Trend reports that Mercedes is planning two additional Maybach variants to launch in the near future, both of them also based on the S-Class. First up, we're told to expect the even longer Pullman limousine to launch, complete with Maybach treatment, at the Geneva Motor Show next March – although this model won't necessarily be offered in America. Whether it will or not, the Mercedes-Maybach S600 Pullman will be even bigger, more luxurious and more expensive than the one just unveiled. What is being planned for US customers, however, is an Maybach S550 4Matic. Mating the 4.7-liter twin-turbo V8 to all-wheel drive would be a boon for wintery upscale markets, and is reportedly a more feasible option than trying to pair the V12 to the 4Matic system. As for other model lines, we've heard rumors of a Maybach GL-Class utility in the pipeline, but have yet to receive any such confirmation. Car confirms, however, that we shouldn't expect to see AMG versions of Maybach models. The two are being cultivated as separate pillars atop the Mercedes range – one focused on performance, the other on luxury – and never the twain shall meet. The previous model line did breed a sportier Maybach 57 S, however, and we wouldn't be surprised to see a similar treatment applied to one of the new models should Daimler find there's demand. In related news, MT also reports that a new S-Class Cabriolet is coming around the corner, and that the G550 is preparing to drop its aging 5.5-liter V8 in favor of the GL's 3.0-liter twin-turbo V6.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.