2003 Mercedes Benz C240 Wagon (awd) on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Recharge Wrap-up: 2015 Honda CR-Z now on sale, Daimler and Linde building hydrogen stations in Germany

The 2015 Honda CR-Z hybrid is now available at dealerships, for slightly more money. The CR-Z starts at an MSRP of $20,145 (plus $790 in destination charges), up from the $19,995 price of the 2014 model. For those who don't want to row their own gears with the six-speed manual transmission, the available CVT adds an extra $650 to the price, but also offers better fuel economy, especially in the city. The manual-equipped CR-Z gets 31 mpg city/38 highway/34 combined, while the CVT version is rated at 36/39/37 mpg. The 1.5-liter engine and electric motor provide a combined peak 130 horsepower. The manual CR-Z offers 140 pound-feet of torque, with the CVT version providing 127 pound-feet. Customers can also soup up their new CR-Z with upgrades (including a supercharger) from Honda Performance Development. Learn more in the press release below. Daimler and Linde are teaming up to build hydrogen fueling stations in Germany. The automaker and gases and engineering company, with the help of a few oil and gas companies, plan to install 13 new stations by the end of 2015. The installations precede a push by Daimler to get more fuel cell vehicles on the road. "From 2017, we are planning to bring competitively priced fuel-cell vehicles to market," says Daimler's Herbert Kohler. "So now is the time to build a nationwide fuelling infrastructure." Linde will supply the stations with fully renewable hydrogen. Read more in the press release below. In 1899, an EV set a world landspeed record, and Wired has revisited the story with a nice look back at the "La Jamais Contente" and its driver, Belgian engineer Camille Jenatzy. Jenatzy built an electric car to race in a hillclimb, which he won while clocking a top speed of 17 miles per hour (measured the old-timey way - without radar guns). Just a few weeks later, another man set a landspeed record of 32 miles per hour, beginning a back-and-forth series of setting new records. Then, on April 29, 1899, "The Red Devil," as Jenatzy became known as, surpassed 100 kph (62 mph) when his torpedo-shaped electric car set a record of 65.8 mph. It was powered by two 25-kilowatt electric motors. Read the whole story over at Wired.

2015 Bahrain F1 Grand Prix puts a dark horse in the desert [spoilers]

Ferrari's Kimi Raikkonen had said after Malaysia that Ferrari can challenge Mercedes-AMG Petronas purely on pace, beyond the scope of tire wear, in the dry. We didn't see that in China, where Lewis Hamilton easily kept everyone behind and Ferrari's Sebastian Vettel only got close to Mercedes' Nico Rosberg when Rosberg slowed down to conserve his tires. But the Iceman's words seemed prescient during qualifying for the Bahrain Formula One Grand Prix. At the front, nothing has changed so far this year: four races, four pole positions for Lewis Hamilton. Instead of teammate Rosberg next to him, though, he'll look over to see the scarlet Ferrari of Vettel, who took advantage of Rosberg's cautiousness to snatch second place on the grid. In Q2, Rosberg tried to conserve the tires he'd start the race on and said he couldn't get into a groove in Q3, putting in a time 0.147 seconds slower than Vettel. The second Silver Arrows will share his row with the second Ferrari, Raikkonen – yet again – saying he might have left some time on the table during his hot lap but getting around just one tenth off Rosberg's time. Williams is established as the best of the rest behind two teams this year instead of just one last year, Valtteri Bottas claiming fifth ahead of Felipe Massa. Daniel Ricciardo of Infiniti Red Bull Racing said he wants to fight with the Williams', he'll be helped with a good start off the line for the first time this year. Nico Hulkenberg got Force India into Q3 for the first time since the Italian Grand Prix last year and into eighth on the grid, ahead of Carlos Sainz in the Toro Rosso and Romain Grosjean putting in another excellent day's work for Lotus. Come race time, it turned into Mercedes power against Ferrari strategy. When Sky F1 commentator Martin Brundle talks about the Mercedes-AMG Petronas team he often mentions how their engine advantage leads to other advantages throughout the car. Not having to use aerodynamic changes to make up for power unit deficiencies, for instance, means they can run the aero setup they want, which optimizes speed and tire wear throughout a lap. It equates to advantage on top of advantage on top of advantage. That's where Lewis Hamilton is right now, so fundamentally dialed in to his car and his racing that he run the races he wants to run. From the front spot, the Brit ripped off another perfect start and led the field into Turn 1, relinquishing the lead only during pit stops.