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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes raises the roof on new CLA Shooting Brake [UPDATE]

UPDATE: As we feared, the CLA Shooting Brake is not currently slated for US availability. The text below has been adjusted accordingly. Of all the variants in Mercedes' smallest line, only one doesn't have a liftgate, and that's the CLA-Class. But don't worry, the German automaker is out to fix that too with the reveal of the new CLA Shooting Brake you see here. Based on the same platform that underpins the CLA four-door coupe, the A-Class hatchback, B-Class minivan and GLA crossover, the new Shooting Brake applies a similar formula we've already seen on the bigger CLS Shooting Brake but in a much smaller form – which is to say, it's a wagon, but a shapely one. The revised roofline means more headroom in the back seat and significantly more cargo capacity than the four-door's trunk. Mercedes will offer the CLA with a variety of engine choices, including a 2.1-liter turbodiesel with either 136 or 177 horsepower, a 1.6-liter four with 122, 156 or 211 horsepower. That last model will even be available with 4Matic all-wheel drive for those not enamored by the idea of a front-drive Benz, but the top of the range, of course, is the CLA45 AMG Shooting Brake that carries the same 2.0-liter turbo four – all 360 horsepower of it – as the four-door CLA45 as well as the A45 and GLA45. Driving once again to all four wheels, Daimler says it'll reach 62 in 4.7 seconds (even quicker than the crossover) and top out at the usual 155 miles per hour. Of course those options only apply to markets where the new Shooting Brake will be offered. And unfortunately, Mercedes-Benz USA confirmed to Autoblog that (like the CLS wagon) the CLA Shooting Brake won't be making the transatlantic voyage to US showrooms (where the E-Class is the only low-slung Benz wagon on offer). That leaves the four-door CLA and the GLA crossover still holding down the pint-sized fort for Mercedes. THE NEW MERCEDES-BENZ CLA SHOOTING BRAKE: SPACE FOR SOMETHING NEW Stuttgart. Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupe guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupe-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.