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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes-Benz EQC vs. Jaguar I-Pace vs. Tesla Model X: How they compare on paper

The Mercedes-Benz EQ line is officially alive and kicking, with the reveal of the EQC electric crossover. It joins a segment that, while still in its infancy, seems ready to take off. Mercedes lists as the EQC's competitors the Jaguar I-Pace, The Audi E-Tron Quattro and the BMW iX3. While we've seen all of these, at least in concept or pre-production form, only one — the Jag — has actually been launched in production form. We've seen a concept and subsequent spy shots of the iX3, and the Audi EV will get its official specs publicized later this month. One electric SUV Mercedes didn't specifically call out was the Tesla Model X. As such, we've decided to compare on paper the Mercedes-Benz EQC 400, the Jaguar I-Pace S and the Tesla Model X 75D: All three are dual-motor EVs, though the Tesla is the longest and tallest. The EQC has the most power, but it and the Model X's 4.9-second 0-60 times fall short of the I-Pace. It also has the lowest top speed and electric driving range. (Mercedes sent us an updated range figure, but it's using the generous and largely outdated NEDC cycle; we're still waiting on an EPA rating.) We'll be interested to see how much the Mercedes weighs. Mercedes hasn't divulged the price of the EQC yet, but we imagine it'll fall pretty near to the $70,000 mark. As for Audi, we'll revisit this comparison after those details are made available on September 17. If you're interested in some other EV comparisons, we have a couple others that we published to compare the I-Pace to premium Teslas, as well as against other less-expensive EVs. If you want to learn more about these EVs, and compare them with other cars, be sure to check out our Car Finder and comparison tools. Related Video: Featured Gallery Mercedes-Benz EQC 400 EV Crossover View 28 Photos Green Jaguar Mercedes-Benz Tesla Crossover SUV Electric Luxury Comparison jaguar i-pace mercedes-benz eqc

Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.