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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

2013 Mercedes-Benz GLK250 Bluetec gets 33 mpg, priced from $38,950*

It's been more than a year since we first saw the 2013 Mercedes-Benz GLK250 Bluetec unveiled at the 2012 New York Auto Show, but it looks like the compact diesel crossover is finally starting to roll into dealerships. Those wanting to buy a diesel GLK will only have to pony up an extra $1,500 over a base, gas-powered GLK350, as the GLK250's starting price is listed at $38,590 (*not including $905 destination charge).
The turbocharged 2.1-liter four-cylinder diesel produces 200 horsepower and 369 pound-feet of torque, and Mercedes-Benz has also provided some fuel economy numbers for this model, with claimed EPA estimates of 24 miles per gallon city and 33 mpg highway. There is no listing for the GLK250 on the EPA's website yet, but the figures represent significant increase over the GLK350's lackluster 19 mpg city and 25 mpg highway figures, which are for the rear-wheel drive model. The GLK250 comes standard with the 4Matic all-wheel-drive system - a $2,000 option on GLK350 - meaning that if you want an all-wheel-drive version of the 2013 GLK, it's actually cheaper to opt for the diesel model. Head over to the Mercedes-Benz site for the full 2013 GLK-Class configurator.