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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Mercedes-AMG GT3 racing towards Geneva debut

So far, we've only seen the fundamental road-going coupe version of the new Mercedes-AMG GT, but like the Porsche 911 it targets, you can bet there will be more derivatives to follow. And this is our first glimpse at the first of them. At the Geneva Motor Show next month, Mercedes will showcase the GT3-spec racing version of the AMG GT. The German automaker didn't tell us much more in making the announcement, but did release a pair of cropped teaser sketches showing the sports car with all manner of racing appendages, including what looks like a massive rear wing. Once ready for action, the new Mercedes-AMG GT3 will replace the previous SLS AMG GT3 that won the Nurburgring 24-hour race a couple of years back. But with every automaker and its sister company getting in on the GT3 racing action these days, it'll face some stiff competition on the track. The new Mercedes-AMG GT3 February 12, 2015 Neatly coinciding with the upcoming market launch of the road-going version of the Mercedes-AMG GT, the next stage of the vehicle's evolution is already here: the sports car and performance brand of Mercedes-Benz is presenting a new customer sport racing car that complies with FIA GT3 race regulations in the form of the new Mercedes-AMG GT3. With this, the second customer sport car to be developed by Mercedes-AMG, the Affalterbach company is seeking to build on the success of the SLS AMG GT3 and further expand the customer sport programme first started in 2010. The superb racetrack performance of the road-going GT forms the ideal basis on which to model the new Mercedes-AMG GT3, which is due to make its debut appearance at the Geneva Motor Show. Featured Gallery Mercedes-AMG GT3: teasers Geneva Motor Show Mercedes-Benz Coupe Racing Vehicles mercedes-amg 2015 Geneva Motor Show rendering mercedes-amg gt sketch mercedes-amg gt3

Next Mercedes-Benz GLK to get AMG variant? Not likely...

If you think Mercedes-Benz will slap an AMG badge on anything with wheels, think again. Word has it the German manufacturer will not offer buyers a performance version of the GLK, with Tobias Moers, director of AMG vehicle development, saying that he doesn't see a market for the car. That's not to say the picture won't change in the near future, however. According to CarAdvice.com, AMG is keeping a close eye on the arrival of the Porsche Macan.
"Maybe there will be a change in the market when the Porsche [Macan] comes up," Moers said, "but right now, no."
The real hitch in the giddy-up seems to be cost. Moers says developing the machine into something worthy of an AMG would represent "a huge investment." We can't exactly argue with that. Fortunately, AMG buyers have plenty of Mercedes-Benz models to choose from.