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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes-Benz GLE Coupe is ready to tackle BMW's X6

Under the chiseled hood of the GLE 450 AMG sits a 3.0L, twin-turbo V6 with 362 hp and 384 lb-ft. Years after the polarizing BMW X6 originally hit the market, Mercedes-Benz has finally unveiled its slope-roofed challenger, and much like Munich's Sport Activity Vehicle, we think the new GLE Coupe will split opinions rather dramatically. While it clearly shares its form factor with BMW's X4 and X6, the GLE Coupe's styling is all Mercedes, borrowing the more organic shapes used on the company's most recent new model, the AMG GT. Strips of chrome and the iconic silver arrow logo bisect a large, rectangular grille, while the fascia on the GLE 450 shown above features three rather dramatic lower air intakes. The headlights, meanwhile, fit in with MB's latest styling language. In back, slim, wraparound taillights share some resemblance with the new S-Class Coupe. The cabin is recognizable and looks to be of extremely high quality, with the featured vehicle showing off quite a lot of carbon-fiber trim. A thick-rimmed, flat-bottomed steering wheel dominates the driver's area, while a large, tablet-like display crowns the center stack. The same sort of touch-controlled interface and input dial found on the new C-Class controls the information on that screen. Under the chiseled hood of the GLE 450 AMG, the first of Mercedes' AMG Sport models, sits a 3.0-liter, twin-turbocharged V6. Unlike the 329-horsepower unit in the C400 and E400, the force-induced V6 generates 362 hp and an equally robust 384 pound-feet of torque. It's mated up to a new nine-speed automatic transmission and Mercedes' 4Matic all-wheel-drive system. A new version of the popular Airmatic suspension is being offered with the ADS Plus continuously variable dampers while Mercedes is also fitting its Active Curve System, complete with active roll stabilization. Mercedes doesn't provide many additional details on the GLE Coupe range, as it were. We know about the 450 AMG, but it's not clear whether there will be a GLE 400 or non-AMG 450, or if Mercedes will move it down market and offer a GLE 350 to compete with the X6's xDrive35i. There's also no mention of when or where the new model will debut, although previous reports point to the 2015 Detroit Auto Show. Prices and an on-sale date, meanwhile, have not been revealed. Scroll down for the full press blast from Mercedes-Benz on its newest model, the 2016 GLE Coupe. Premiere: Mercedes-Benz GLE Coupe A sportier choice Stuttgart.

Mercedes-Benz A45 AMG is Affalterbach's first big leap into the little pond

The recent history of AMG is turning out amped-up versions of Mercedes-Benz offerings that would hardly ever be mistaken for their sedate counterparts. Sure, you'd need to pay attention to pick a G-Class from the G63 AMG, but dual side-pipes are a quick giveaway. The Mercedes-Benz A45 AMG is not only a new era in Affalterbach's attention on smaller cars, it is probably also the most subtle transformation we can think of in the line-up.
Low and chunky enough in standard guise to make a sporting impression, the aesthetic makeover is confined to black trim around the lower rim of the hatch, black wheels with red brake calipers and a single, rectangular exhaust tip on either side of the diffuser. It's easier to make a positive ID inside, where the flat-bottomed steering wheel, red seatbelts and red-rimmed details say, "You know what I am..."
If the car is running, though, it won't take but a second. The 2.0-liter turbo spitting 360 horsepower and 332 pound-feet will grumble through a sport exhaust at idle, and bellow through the same on it's way to a 0-60 time of less than 4.5 seconds. And if you need something that looks a little harder - and you want those quad pipes - then the A45 AMG Edition 1 is the treasure you seek. There's a press release below for all the info you'll need until the hot hatch goes on sale in Germany later this year, and photos for the rest of us while we wait to find out if we'll get a chance to buy it.