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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

2014 Mercedes-Benz E63 AMG S 4Matic [w/video]

Maybe you saw our recent blog snippet on a bunch of US journos getting pulled over in the middle of nowhere in Catalunya, Spain for driving a bunch of new 2014 Mercedes-Benz E63 AMG models. By all accounts, they weren't speeding - which makes me softly guffaw. I was there in that group, yet I had taken the more direct route into the mountains from Barcelona so that I could... well, so that I could go faster. No one hassled me and I had the Autovia all to myself. And it was the goodniks - the team players - who got nabbed because Spain had decided to suddenly enforce the never enforced "must carry an international driver's license" clause of the highway code.
The departing E63 AMG with 518 horsepower and 516 pound-feet of torque from its M157 5.5-liter biturbo V8 hasn't exactly been poorly received. It isn't as crisp as, nor as pleasantly evil as its C63 AMG kid brother, but we generally accept that the heavier and larger car will always feel, well, heavier and larger.
As part of the 2014 E-Class mid-cycle redesign, Affalterbach decided to give its E63 AMG more power and torque for the occasion. The base car now gives off 550 hp and 531 lb-ft, while the hotter S version I tested (formerly the AMG Performance Pack) produces 577 hp and 590 lb-ft. The other big novelty is that E63 sedans will be available with both rear- and all-wheel drive, while all US-spec E63 wagons will be 4Matic equipped.

One year since accident, most of Schumacher's sponsors still on board

It's been almost exactly a year now since Michael Schumacher suffered massive head trauma in a catastrophic skiing accident in Switzerland, and while details on his recovery have remained few and far between, we're sure his progress has been anything but easy. Meanwhile his sponsors have faced a difficult decision of their own: to continue supporting him financially despite getting nothing tangible in return, or cancel their contracts and suffer the blow to their public image as a result. According to Schumacher's longtime manager Sabine Kehm in speaking to news outlets like Italy's La Gazzetta dello Sport, most of the imperiled former F1 driver's personal sponsors have remained by his side. The encouraging news updates on what we reported back in August, that Mercedes-Benz and German investment firm Deutsche Vermogensberatung AG were sticking with the champ through the hard times. Other sponsors, including helmet manufacturer Schuberth and watchmaker Audemars Piguet, are also believed to still be on board. Not all of Schumi's sponsors have stuck around, though. German bottled water brand Rosbacher reportedly broke off its contract with Schumacher back in July. And more recent reports confirm that Gaydoul Group fashion labels Navyboot and Jet Set canceled their sponsorship deal earlier this month. These and other contracts made Schumacher one of the world's highest paid sports figures and the first billionaire athlete in the world. Even in retirement, he was still making more than most active F1 drivers. While we don't know just how much he's pulling in during his recovery, here's hoping that his continued sponsors can find a way to make their support worthwhile – and that the champ makes a full recovery in the near future.