on 2040-cars

Auto blog

2022 Mercedes-Maybach S 580 First Drive | This thing rules

I can’t help but giggle to myself cruising around in the 2022 Mercedes-Maybach S 580. It is so absurdly good at its intended purpose. Just like a Porsche 911 is to performance, the latest Maybach is to all-out luxury. Much of the MaybachÂ’s goodness is thanks to the excellence of the new S-Class. Technological innovations like rear-wheel steering, E-Active Body Control and the latest MBUX software systems, all found in the new S-Class, establish a very lofty floor for the Maybach version of the car to build upon. And yes, when you pay the Maybach S 580Â’s exorbitant $185,950 base price, you get a whole lot more than just the standard S-Class experience. Appearances are half the battle with mega-luxury yachts like this car. The Rolls-Royces and Bentleys of the world are formidable on the road, and this Mercedes-Maybach puts up a good fight. It all starts with the 7-inch-longer wheelbase, most of which youÂ’ll see represented in the massive “comfort rear doors.” And we do mean “comfort” — they electronically swing open or shut via a switch on the ceiling or via a touch to the pop-out door handles. A massive radiator-style grille replaces the comparatively subdued grille in the standard S-Class. The C-pillar is noticeably more upright in the Maybach, and it features a light-up Maybach logo that reminds everybody about how rich you are, even at night.  And lastly, thereÂ’s the utterly breathtaking two-tone paint — pictured in Obsidian Black/Manufaktur Diamond White here — that costs $12,750 extra, but is genuinely worth the coin. Robots first spray the whole body in the lower halfÂ’s color, then the dividing line is hand-painted before both it and the lower part of the car is masked off for the top color to be hand-applied by MercedesÂ’ expert painters. There are lots of steps that were just left out, but know that the process can take up to a week in the custom paint shop before the body is returned to the regular production process. The end result of all these changes is a sedan that is both deeply different in character but also recognizable as the S-Class it is based on. ItÂ’s also just as imposing and rich-looking as a Bentley Flying Spur, so donÂ’t worry about being out-classed in the country club parking lot. Deciding which seat to occupy — the driverÂ’s seat, or the lounge-like rear seat — on the way to said country club might be the most difficult decision any Maybach S 580 owner will have to make on any given day.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: Nissan reveals GT-R LM Nismo, NRG plans eVgo expansion

Nissan has officially revealed the GT-R LM Nismo LMP1 car. The hybrid Le Mans racer uses a biturbocharged 3.0-liter V-6 up front to power the front wheels, plus a kinetic energy recovery system for an extra boost. Football fans likely caught a glimpse of the car in Nissan's With Dad commercial that aired during the Super Bowl, but the company has a couple more videos that show the car off quite well provided below. "This is innovation that excites," Says Nismo president Shoichi Miyatani. "Sustainability is at the top of our agenda, and the technical regulations for Le Mans give us the freedom to pursue new ideas in this area." Read more at Green Car Congress, or in the press release below. The NRG eVgo charging network now operates 120 DC fast charging stations in California. 60 of those are "Freedom Stations," offering both CHAdeMO and CCS charging cables, and 52 more of these are in the works. NRG plans to expand the eVgo network to 25 US markets in the next two years (up from the current 10), including chargers in Tennessee, as well as linking cities along the near entirety of the East and West coasts. Read more at Green Car Reports. Tesla has opened its 20th Supercharger station in the UK. The company says it will offer full UK coverage by the end of 2015. As of now, the Supercharger network extends as far north as Edinburgh, southwest to Exeter, and to Maidstone in the southeast, which is just up the road from access to mainland Europe through the English Channel Tunnel. Tesla operates more than 1,600 Superchargers worldwide at over 300 stations, with 129 stations and more than 670 Superchargers in Europe. Read more at Hybrid Cars. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan reveals Le Mans challenger during Super Bowl - First glimpse of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX - Innovative new LM P1 racing car is like no other Le Mans car - TAG Heuer, Motul and Michelin revealed as Nissan LM P1 partners YOKOHAMA, Japan Í– Nissan today declared itself ready to take on the world's best sports car manufacturers after revealing a glimpse of its Le Mans challenger – the Nissan GT-R LM NISMO – during the commercial break for Super Bowl XLIX. Last year's Super Bowl was the most watched television program in U.S. television history with over 110 million viewers.