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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque. Motor Trend reports that Mercedes is planning two additional Maybach variants to launch in the near future, both of them also based on the S-Class. First up, we're told to expect the even longer Pullman limousine to launch, complete with Maybach treatment, at the Geneva Motor Show next March – although this model won't necessarily be offered in America. Whether it will or not, the Mercedes-Maybach S600 Pullman will be even bigger, more luxurious and more expensive than the one just unveiled. What is being planned for US customers, however, is an Maybach S550 4Matic. Mating the 4.7-liter twin-turbo V8 to all-wheel drive would be a boon for wintery upscale markets, and is reportedly a more feasible option than trying to pair the V12 to the 4Matic system. As for other model lines, we've heard rumors of a Maybach GL-Class utility in the pipeline, but have yet to receive any such confirmation. Car confirms, however, that we shouldn't expect to see AMG versions of Maybach models. The two are being cultivated as separate pillars atop the Mercedes range – one focused on performance, the other on luxury – and never the twain shall meet. The previous model line did breed a sportier Maybach 57 S, however, and we wouldn't be surprised to see a similar treatment applied to one of the new models should Daimler find there's demand. In related news, MT also reports that a new S-Class Cabriolet is coming around the corner, and that the G550 is preparing to drop its aging 5.5-liter V8 in favor of the GL's 3.0-liter twin-turbo V6.

Mercedes fits new C-Class with AMG kit

It's only been a week and a half since Mercedes-Benz revealed the new C-Class, and it'll likely be a while yet before the replacement for the C63 AMG comes along. But if you want to see a preview of what it'll look like, look no further than the AMG aero kit that has just surfaced.
Expected to debut on the new C-Class at the fast-approaching Detroit Auto Show, the AMG Line Exterior Pack adds a new bumpers front and rear, side skirts, dual exhaust tips, mesh grille, aluminum window frames and - most importantly - 18-inch alloys packing upgraded brakes and fitted to a lowered sport suspension. All of which will help any C-Class look the part, even if the engine remains stock.