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Mercedes out to defend its F1 crown with new W06 Hybrid Silver Arrow

They say there's only one way to go when you're on top, and that's down. That's the direction in which every other team on the Formula One grid will be trying to push Mercedes this season, but the defending champions will be doing their best to stay on top. What you see here is the embodiment of that effort. After taking pole position at all but one race last season, the checkered flag at all but three and an impressive dozen one-two finishes, the new Mercedes AMG F1 W06 Hybrid will have one heck of an act to follow. In accordance with the only major change to the sporting regulations for 2015, the most obvious difference over last year's W05 is the revised front end, but the team insists it worked hard over the winter to optimize everything underneath that silver and teal bodywork, from the suspension to the turbocharged hybrid power unit and everything in between. One of only two teams (alongside Ferrari) on the grid this season to develop its own engine in-house, the Mercedes PU106A proved practically unbeatable last season. And with engine development all but completely frozen in the off-season, its innovations are likely to prove just as insurmountable this year. But as team principal Toto Wolff puts it, in quoting Babe Ruth, "Yesterday's home runs don't win today's games." While nothing's for certain in one of the world's the most competitive arenas, chances are still high that Mercedes will continue to dominate this season just as it did the last. The most gripping battle, then, may very well be waged once again between Lewis Hamilton and Nico Rosberg, whose rivalry started long before either got their start in F1, from karting and up through the ranks of the lower formulae. Though Lewis was just crowned world champion for the second time, Nico has been with the Mercedes team for longer, has been in F1 for longer and didn't give up on chasing Lewis all of last season – so don't expect him to this year, either. MERCEDES AMG PETRONAS Gets Back to Work with the new F1 W06 Hybrid Silver Arrow Jerez, Feb 01, 2015 The MERCEDES AMG PETRONAS Formula One Team today unveiled its 2015 Formula One World Championship challenger, the F1 W06 Hybrid, ahead of the first day of pre-season testing at the Circuito de Jerez in Spain.

Vision Mercedes-Maybach 6 Cabriolet is last year's concept with a soft top

Last year, Mercedes brought an absurd, excessive two-seat coupe to Pebble Beach called the Vision Mercedes-Maybach 6. We say absurd and excessive because it was a roughly 19-foot long coupe for just two people. It also packed a 750-horsepower electric powertrain. This year, Mercedes brought pretty much the same car, but now with a soft top and the suffix "Cabriolet." Because the Vision Mercedes-Maybach 6 Cabriolet is basically the same car as the coupe, it's also dripping with unashamed excess. It's still 19 feet long, it still carries only two people, and it still has 750 horsepower from electric motors. Mercedes claims that power will propel the car to 60 mph in under 4 seconds. Also like the coupe, it has a range of 200 miles on a charge, and with the right charger, can supposedly regain about 60 miles in 5 minutes. There are changes to the car, though. For one, it's painted a different color. Instead of the vibrant red of the coupe, the roadster is a navy blue that Mercedes says helps evoke the feeling of a yacht — more so than the size already did. It also has new wheels with a more conventional multi-spoke look. They're also have rose gold-painted accents. The change to a convertible body style alters the appearance of the Mercedes-Maybach 6 more than you'd expect, too. Now that a significant portion of the vehicle is finished in a contrasting color, the car looks a bit shorter, in a good way. It doesn't look cumbersome. The lack of a fastback also helps keep the tail from looking like it's sagging, as it does on the coupe. The interior of the Vision Mercedes-Maybach 6 Cabriolet is mostly the same as the coupe, too. It features the same white leather seats that blend into the doors and dashboard. It also has the wild wraparound display and clear center tunnel with light tubes that show the flow of electricity to the motors. Metal highlights are finished in rose gold hue, as is the stitching. The differences include more prominent shapes that imply air vents, as well as a wood floor with aluminum strips to complete the yacht feeling. Also, the buttons that dot the seats have Mercedes logos on them, and they're backlit. We also get a peak under the hood of the Mercedes-Maybach 6 Cabriolet. It opens up like pre-war cars with two panels connected by a center hinge. Because it uses compact electric motors and underfloor batteries, there's storage space under the hood.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.