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2015 Spanish F1 Grand Prix makes its Deutsche mark

The first race of the European Formula One season inaugurates the second phase of the Championship. Teams overhaul their cars with the big updates they've been working on since Australia, and at the end of The Battle of Spain we find out how the positions on the field have changed. Mercedes-AMG Petronas driver Nico Rosberg brought a big update to his psychology, straight-up beating teammate Lewis Hamilton to take his first pole position of the season. Mercedes owns the front row and Ferrari maintains its status as primary challenger, Sebastian Vettel lining up in third. Williams proved it's been hitting the books to do better in class, though, Valtteri Bottas slotting into fourth. And Toro Rosso's visit to a track that rewards strong aero rewarded them with the best team grid position since the Italian Grand Prix in 2008: Carlos Sainz secured fifth, ahead of Max Verstappen in sixth. Kimi Raikkonen's bout of Saturday woes – it seems the Finn is always handicapped by lots of tiny issues – continued in Barcelona with one of his sets of prime tires getting cooked by malfunctioning tire warmers. He recovered well enough to take seventh on the grid, but he's got some strong competition ahead of him. He led three other drivers in the Continuous Issues department, Daniil Kvyat unable to wrestle his Infiniti Red Bull Racing higher than eighth, Williams driver Felipe Massa getting it wrong in Turn 3 to fall five places behind his teammate Bottas, and Daniel Ricciardo in the second Red Bull enduring another engine change and sloppy car behavior to get tenth. And while it turned out to be a steady race a little rough around the edges, the positions on the battlefield just might have changed. A little. Of the 66 laps in the race we might have seen Rosberg for three of them – maybe. The German got a smashing start, had a clear lead into Turn 1, and after that we checked in occasionally during his two pit stops and again at the checkered flag. He owned the entire weekend the way we're used to seeing his teammate do, and the cameras left him alone to run his race. No one got within seven seconds of him during the first third, and as the pit stop strategies played out that cushion grew. He finished seventeen seconds ahead of Hamilton, and 45 seconds ahead of third-placed Vettel. Hamilton, on the back foot all three days, stumbled out of the gate.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Maybach Pullman stretches its way to Geneva

Mercedes-Benz is known the world over for producing luxury automobiles, but even among Benzes there's a hierarchy. The S-Class sits at the top of the Mercedes range, the Maybach at the top of the S-Class, and what you see here sits at the top of the Maybach line. It's the new Pullman limousine, and it arrives on the 50th anniversary of the original. Stretching a massive 21.3 feet, the new Mercedes-Maybach Pullman is even longer than the previous Maybach 62 by a full foot, and a good 3.5 feet longer than the standard-wheelbase Mercedes-Maybach S-Class, or two feet longer than the G63 AMG 6x6. In other terms, it's over a foot longer than the Rolls-Royce Phantom EWB, and the better part of a yard longer than even the Cadillac Escalade ESV. Heck, you could just about fit Benz's other flagship, the Mercedes-AMG GT, inside the new Pullman's 14.5-foot wheelbase. As if that's not enough, it also stands 3.9 inches higher than a standard S-Class to the benefit of its imposing presence and interior space. Should you be so fortunate as to be graced with an invitation to step inside, you'd find an interior entirely clad in leather with four seats: two recliners and two fold-down seats facing backwards. Those principal rear seats can recline between 19 and 43.5 degrees and offer an extensive array of individual adjustments to cater just-so to the occupants' individual preferences. Ingress and egress are enabled by larger rear doors that open in front of – instead of next to – those rear seats to enhance the privacy of the traveling dignitaries, who will be able to monitor the state of affairs through the analog thermometer, speedometer and clock mounted in the roof liner. They'll also enjoy privacy thanks to the electrically operated glass partition wall with an 18.5-inch monitor mounted in front of it and a choice of Burmester sound systems. Long the favorite of heads of state and captains of industry, the new Pullman will be unveiled at the Geneva Motor Show now just weeks away. We don't doubt that Mercedes will offer its customers a choice of engine options (as long as they're capable of motivating the new Pullman's assuredly substantial heft), but most suitable to the task will of course be the 6.0-liter twin-turbo V12 with its 523 horsepower and 612 pound-feet of torque.