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Mercedes-Benz USA confirms relocation to Atlanta

Porsche, you no longer have Atlanta to yourself. Mercedes-Benz USA has confirmed that it will be moving its corporate headquarters (shown above) from Montvale, NJ, to Georgia's most populous city. This is the second high-profile corporate relocation in the past year, as Mercedes follows in the footsteps of Toyota, which announced its relocation from California to Texas back in April (Subaru also announced a relocation, but it was just four miles away from its old offices). According to the German company, executives and their staff will relocate to an interim facility in the city's Central Perimeter until a brand-new, long-term home is completed in 2017. Around 1,000 employees will be impacted by the move, although Mercedes didn't mention if any employees would be let go as a result of the relocation. The company won't be abandoning New Jersey completely, as it will retain "several operational areas" in both Montvale and Robbinsville, NJ. As Mercedes USA CEO Steve Cannon explains, there are a number of good reasons for the company's relocation. "Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz US International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the US," Cannon said in a statement. "For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities." Mercedes-Benz USA Announces Move of Corporate Headquarters to Atlanta Several operational areas to remain in New Jersey including Parts Distribution Center and Regional Office January 06, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced that it will relocate its corporate headquarters to Atlanta, Georgia, in a move designed to better serve its growing customer base and strengthen the company's position for long-term, sustainable growth. MBUSA executives and staff will relocate from its primary facility in Montvale, New Jersey, to a temporary facility in Atlanta's Central Perimeter on an interim basis. The company will construct a new, state-of-the-art headquarters expected to be completed in early 2017. MBUSA plans to begin moving employees starting in July 2015. The move, which will affect approximately 1,000 employees, will be phased to help minimize any disruption to business operations. Several operational areas will remain in both Montvale and Robbinsville, New Jersey.

Mercedes C350e PHEV will start at 51,000 euros

Mercedes-Benz will start selling its C350 Plug-In Hybrid in Europe next month, for a somewhat reasonable price. The Daimler division has announced the sedan will cost about 51,000 euros ($58,000 US). Which isn't insanely expensive by Benz standards. Mercedes first showed off the model stateside at the North American International Auto Show in Detroit last month, and the specs were pretty impressive. The car delivers a combined 275 horsepower and 443 pound-feet of torque from its gas-powered engine and electric motor. The C350 PHEV also offers a 112 miles per gallon equivalent fuel efficiency rating (using the more lenient European driving cycle) alongside a 0-60 mile per hour acceleration time of less than six seconds. And the car can go as far as 20 miles on electricity while reaching a top speed of 130 miles per hour. Both lead-footers and tree-huggers can rejoice at that. Americans won't be that far behind their European brethren, as the model will go on sale as a 2016 model-year version in the US this fall. In the meantime, for some more information on a sedan that we think qualifies as a bit of guilt-free fun, take a look at Mercedes's press release below. Sales release for the C 350 e: Future inside Stuttgart, Feb 02, 2015 Stuttgart – As a plug-in hybrid, the new Mercedes-Benz C 350 e combines an extraordinary level of efficiency, dynamism and comfort. In both its Saloon and its Estate guise, the performance of a sports car makes it a convincing proposition, especially combined with certified consumption figures of just 2.1 litres of fuel per 100 kilometres and a range of up to 31 kilometres in all-electric mode. Both the Saloon and the Estate model are equipped with air suspension and a pre-entry climate control system as standard, delivering a unique level of driving and climate comfort. The C 350 e is available to order now from 50,961.75 euros for the Saloon and 52,627.75 euros for the Estate (prices include VAT). Both vehicles will be at dealerships from March 2015. As a plug-in hybrid, the C 350 e combines a combustion engine with an electric drive system and a high-voltage lithium-ion battery with a capacity of 6.38 kWh, which can be charged from an external power source. Thanks to an intelligent on-board charging system, this takes approximately one hour and 30 minutes at a wallbox. A charging time of around two hours is achievable via a socket.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.