2007 Mercedes Benz Sl55 Amg Convertible on 2040-cars

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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Ultra-rare Maybach 57S Coupe ordered new by Moammar Gadhafi is for sale

One of Maybach's rarest 21st-century cars is for sale in Holland, and it owes its existence to one of the most controversial African leaders in recent history. Dutch exotic car dealer Auto Leitner listed a Xenatec-built Maybach 57S Cruisero coupe ordered and customized by Colonel Moammar Gadhafi but built after his death. Short-lived German coachbuilder Xenatec chose to start with the short-wheelbase 57 rather than with the longer and more stately 62. It didn't alter the sedan's length or wheelbase; instead, it created the Cruisero by extending the front doors, removing the rear doors, and adding more rake to the roof pillars. Several other minor visual tweaks set the coupe apart from the sedan, and the interior was given a more superficial makeover. Xenatec made no mechanical modifications, so power comes from an AMG-built 6.0-liter V12 twin-turbocharged to 604 horsepower and 738 pound-feet of torque. It spins the rear wheels via a five-speed automatic transmission. Although the coupe weighs 6,000 pounds, it takes five seconds to reach 60 miles per hour from a stop. The 57S Coupe was not a hefeweizen-fueled hack job haphazardly welded together in a shed. It was authorized by Daimler, and it was engineered to the same standards as the regular-production car. Executives were confident that they could sell 100 units to politicians, entrepreneurs, oligarchs, and other wealthy people around the world, but Xenatec filed for bankruptcy and closed after making only eight when one its main investors, a Saudi Arabia-based company named Auto Kingdom, abruptly stopped funneling money into the project. Gadhafi configured Auto Leitner's 57S Coupe, which was the fourth one built, and he should have taken delivery of it in 2012, but the Libyan Civil War that erupted in 2011 and ultimately led to his death on October 20 of that year derailed those plans. It was instead sold to another buyer whose identity is unknown. What's certain is that the person who ended up with Gadhafi's Maybach rarely drove it: its odometer shows about 1,429 miles. Highly optioned, this 57S is equipped with 20-inch wheels, soft-close doors, heated and massaging individual rear seats separated by a fridge, rear tray tables, front and rear air conditioning systems, a rear-seat entertainment system, and, for good measure a fire extinguisher.