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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Maybach G650 Landaulet fetches record $1.4 million at auction

Alas, G-Wagen fans: The last available 2017 Mercedes-Maybach G650 Landaulet has sold to a private Belgian buyer, with all proceeds to benefit the children's sports charity the Laureus Sport for Good Foundation. The price tag at the Zoute Sale at Bonhams was a record ˆ1.2 million, or about $1.4 million. We previously dubbed the luxury off-roader " the ultimate safari machine" for its super-extravagant features. Its soft top can be raised or lowered electronically, as can a glass partition to the driver's compartment (wouldn't be a Landaulet without that, now would it, Jeeves?). What's more, the two rear seats can be fully reclined, with leg rests extending from below, and with access to folding tables, 10-inch LCD screen and heated, cooled and illuminated (!) cup holders. As it has the number 650 in its name, however, the Landaulet also features a twin-turbocharged V12 that generates 630 horsepower and 738 pound-feet of torque. Bringing up the G-Wagen part of the bargain is a four-wheel-drive system with front, center, and rear differential locks, that sends power to solid portal axles front and rear, which move the differential and drive axles above the wheel centers for additional ground clearance. The grandest G sold Friday in Brussels was reportedly straight from the factory and one of only 99 to be built. No G650 Landaulets were sold in the United States. The Bonhams Motoring Department's fifth annual Zoute Sale also saw the purchase of a 1968 Ferrari 365 GTC Coupe for ˆ805,000 euros ($945,000), the second most-valuable lot of the sale. Related Video:

Geely and Mercedes-Benz invest $780 million to make electric Smart cars

BEIJING/SHANGHAI — Zhejiang Geely and Mercedes-Benz on Wednesday said they would each invest $388.77 million (2.7 billion yuan) in a China-based venture to build "premium and intelligent electrified" vehicles under the Smart brand. The 50:50 venture has received regulatory approval and will be based in the Chinese coastal city of Ningbo, the Chinese and German automakers said in a statement. Like Mercedes-Benz, smart is a Daimler marque. The venture will have manufacturing capacity in China and sales operations in China and Germany, the automakers said. Geely will lead in engineering the cars while Mercedes-Benz will take charge of their overall look, they said. The partners will each have three executives on the board of directors, with Geely's Tong Xiangbei becoming the venture's global chief executive. Geely has expanded rapidly through mergers and acquisitions since buying Sweden's Volvo in 2010 from U.S. parent Ford. In 2018, it built a stake of almost 9.7% in Daimler and set up a ride-hailing venture in China with the Stuttgart-based carmaker. Its latest announcement comes just over a month after China's Great Wall and Germany's BMW formed a venture to build electric Mini-branded cars in China, the world's biggest market for electrified vehicles where demand for smaller EVs is on the rise. Related Video: