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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1

A weird end to a weird F1 season | 2016 Abu Dhabi Grand Prix recap

The 2016 Formula 1 season ended with a bang that came from a direction no one expected. Lewis Hamilton put his Mercedes-AMG Petronas on pole position and then got away clean to start the race. Teammate Nico Rosberg did the next best thing, lining up in second and following right behind Hamilton for most of the race. Other than Rosberg's wicked pass on Red Bull's Max Verstappen to retake second place on Lap 20, things stayed all quiet at the front. Come Lap 32 of the 55-lap race, however, observers began to wonder why Hamilton was driving so slow. The Brit, working every trick he could think of to win the Driver's World Championship instead of just the race, dogged it out front trying to push Rosberg back into the chasing mix of Red Bulls and Ferraris. Over the next 15 laps Hamilton's race engineer repeatedly radioed ideal lap times. Hamilton only occasionally hit the times until finally saying, "I suggest you let us race." When the one-stopping Sebastian Vettel blasted his Ferrari from sixth to third, nosing up to Rosberg's gearbox, Mercedes team honcho Paddy Lowe got on the radio to instruct Hamilton to go faster. Hamilton replied that if he wasn't going to win the championship he didn't care about winning the race. Hamilton repeatedly zoomed through the first sector to keep everyone behind, then clogged up the works through Sectors 2 and 3. The problem with his plan was that the Red Bulls in fourth and fifth couldn't get close enough to threaten the trio at the front; even if Vettel had got by Rosberg, Rosberg would still win the Championship with a third-place finish. As it happened, Rosberg finished second behind the disconsolate Hamilton. Vettel took third, followed by Red Bull drivers Verstappen and Daniel Ricciardo, then the second Ferrari piloted by Kimi Raikkonen in sixth. Nico Hulkenberg took seventh, beating Force India teammate Sergio Perez for the last time as an intra-team rivalry. Felipe Massa closed his F1 career with ninth place in a Williams chassis that he got to take home as a gift from the team. Fernando Alonso scored the final point for McLaren, a touch of sweet for the team after the bitterness of Jenson Button retiring on Lap 12 with suspension damage. Rosberg's second place earned him 385 points for the season, enough to take the World Driver's Championship from Hamilton by just five points. Some have put the title down to Rosberg's consistency, others to his car's reliability.