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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

World Car Of The Year down to its final four

Judges for the World Car of the Year Award have narrowed down the finalists to just four vehicles. Out of a total of 42 entries, only the Mercedes-Benz A-Class, Porsche Boxster/Cayman, Scion FR-S/Subaru BRZ/Toyota GT-86 and Volkswagen Golf remain standing. For Volkswagen, this marks the second consecutive year the company has had an entry among the finalists, and the fourth time since 2009. In order to qualify, a vehicle must be on sale on two continents during the span of time between January 1, 2013 and May 30, 2013. A panel of 66 journalists from 23 countries then vote on the finalists.
Three vehicles have made the cut for the last round of voting on the 2013 World Performance Car as well, with the Cayman/Boxster and FR-S/BRZ/GT-86 running against the Ferrari F12 Berlinetta. Meanwhile, the Renault Zoe, Tesla Model S and Volvo V60 Plug-In Hybrid are duking it out for the World Green Car Award. Finally, the World Car Design of the Year Award is up for grabs between the Aston Martin Vanquish, Jaguar F-Type, and the Mazda6. Check out the full press release below. Overall winners will be presented at the 2013 New York Auto Show.

Mercedes-Maybach previews longer, more lavish S-Class ahead of debut

In some international markets, Mercedes-Benz's new 2021 S-Class will get Level 3 semi-autonomous technology, but chauffeur-driven buyers already enjoy full autonomy. It's for these individuals that Mercedes-Maybach, the firm's extra-luxury division, stretched the sedan's wheelbase and gave it an interior worthy of a private jet. Maybach said it developed its variant of the 2021 S-Class specifically for buyers with a chauffeur. It added seven inches to the sedan's wheelbase, and the additional sheet metal benefits those riding in the back. Standard executive rear seats give passengers a comfortable place to work or rest while they're being driven, and the list of new features added to the sedan include massaging calf rests as well as heating for the neck and shoulders. Although we haven't seen Maybach's S-Class yet, a preview image shows the optional two-tone paint — one of the company's hallmarks — and a chromed Maybach emblem. Up front, it will receive a specific grille with vertical slats instead of the horizontal ones worn by the standard S-Class. An additional serving of chrome-look trim will almost certainly further set the Maybach apart, but it will retain its predecessor's relatively subtle design. Specifications won't be announced until the model's unveiling. Mercedes-Benz confirmed it's phasing out V12s, though the big engine could return for one final round under the hood of the S-Class. Alternatively, Maybach may have chosen to surf the downsizing wave still sweeping across the industry by selecting a 4.0-liter V8. Mercedes-Maybach will introduce the 2021 S-Class online on November 19 at 2 p.m. Stuttgart time, which is 8 a.m. in New York City and 5 a.m. in Los Angeles. Deliveries are scheduled to start during the first half of 2021. When it lands, the sedan will join Maybach's variant of the GLS in showrooms across the United States. Related Video: