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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Autoblog Unplugged: 2015 Mercedes-Benz GLA45 AMG

Mercedes-Benz's AMG division entered new territory in late 2013 with the launch of the CLA45, an all-wheel-drive sedan (with front-wheel-drive underpinnings) motivated by a turbocharged, four-cylinder engine. But it wasn't any old turbo-four – the boosted 2.0-liter powerplant claimed the title of most powerful production four-cylinder engine. From behind the wheel, we loved its turbo-heavy antics and steer-it-with-the-throttle dynamics. Now, Mercedes offers the GLA-Class – a small crossover based on that CLA architecture. And rather than just leave it alone in GLA250 guise, the AMG folks created the tiny-tough GLA45 high-riding hatch you see here. It's got the same 355-horsepower, 332-pound-feet turbo-four underhood, a seven-speed dual-clutch transmission, and a unique sound that's unlike anything you might expect from a small CUV. That's why we took to some of our favorite backroads to capture another Autoblog Unplugged video with the GLA45. There's no talking, no music, no rizzle-razzle – just shots of the GLA45 driving down our favorite winding roads with nothing but the sweet, throaty sounds of the AMG powerplant. Good luck holding back your giggles when you hear the braaap of a quick gear-change. Mercedes-Benz Crossover Luxury Performance Videos mercedes gla-class mercedes gla45 amg