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Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.

The Mercedes-Maybach Pullman Guard is a limo with a bulletproof vest

As fabulously plush as the Mercedes-Maybach Pullman is, there is a certain class of individual for which luxury is only part of the equation. Oligarchs, dictators, kingpins of questionable businesses, and probably some legitimate world leaders all love luxury, but they sometimes face some hairy commutes that demand a bit more protection. For them, the answer to their luxury car needs is the armored Pullman Guard. The Mercedes-Maybach Pullman Guard tops the line of S-Class Guard models that also includes the Mercedes-Benz S600 Guard and the Mercedes-Maybach S600 Guard. Like the non-armored Pullman it packs loads of leather, seats with practically infinite adjustability, and redundant gauges for rear passengers. It is also by far the longest S-Class vehicle available, stretching more than 40 inches longer than the next-longest Mercedes-Maybach. This tremendous length allows the Pullman Guard to have four-passenger seating in the rear, with two seats facing two others. It's the perfect place to sign treaties or entertain diplomats. Or, if foreign affairs aren't your speed, it would also be a convenient place to carve up territory, issue ultimatums to enemies, and intimidate dissidents. The Pullman Guard was developed alongside the standard Pullman, and because of that, the added armor does not sacrifice interior space. The armor does affect weight, though. The Pullman Guard weighs over 11,000 pounds. But, in return, the steel plates on the sides and floor, non-Kevlar-brand high-strength fabrics, and polycarbonate-backed windows protect occupants from bullets and explosives. Plus, the Pullman Guard features a twin-turbo V12 that produces 530 horsepower and 612 lb-ft of torque to haul the added ballast around. If a recognized authority is ordering a Pullman Guard, Mercedes also offers sirens, flashing lights, two-way radios, an emergency starter battery, and a loudspeaker system. These items are sure to be useful when trying to navigate seas of protestors in the streets. All of this extra protection will cost you though, and if you have to ask, you definitely can't afford it. But we'll tell you the price anyway. A standard Pullman will run around $500,000 at current exchange rates. For the Guard model, be prepared to shell out about $1.56 million. It's a steep price for sure, but for those whose pampered lives are in danger, it's probably worth it.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.