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Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Race recap: 2016 Australian F1 Grand Prix a rowdy start to season

The three brief Formula 1 tests ahead of the current season belied how much had gone on since the last race in November: Infiniti subbed out for Tag Heuer, Renault is back, the all new Haas F1 team, a revamped Manor, three brand new drivers and two returning drivers, a raft of regulation changes among the newly tilled soil. The four engine manufacturers spent a combined 67 tokens among the 138 in the kitty, Renault using just seven of their 32. The only conclusive proof to come from the annual intermission was the otherworldly capability of Mercedes-AMG Petronas. The Silver Arrows didn't even try the super- and ultra-soft tires, focusing on reliability instead of speed. The result? They ran more than 19 race distances, obliterating the lap totals of every other team. There are certainly a few people who enjoyed the complicated new rolling-elimination qualifying format fast-tracked to approval just a few weeks ago. They were wildly outnumbered by those who thought it was awful, including the same team heads who voted for it. We'd probably have to go back to the debacle at the 2005 Indianapolis Grand Prix for an equivalent fiasco when Michelin pulled its teams over safety fears, leaving six cars out of 20 to qualify. In Australia, within 24 hours of the conclusion of qualifying, the new format had itself been eliminated. Nevertheless, qualifying also taught us what didn't happen over the winter: any other team progressing enough to outduel Mercedes. After admitting that he dropped off after winning the championship last year, then getting questioned in the press for some dubious off-season activities, Lewis Hamilton proved he can still turn it on when he wants to. The Brit smoked the Albert Park track in 1:23.837, more than three-tenths of a second ahead of teammate Nico Rosberg in second place. Ferrari did make strides during the off-season, but only enough to keep the same gap it had to Mercedes last year: Sebastian Vettel lined up third, a half-second behind Rosberg, teammate Kimi Raikkonen another four-tenths back in fourth place. Max Verstappen said Toro Rosso is the best of the rest, the Dutchman taking fifth place in front of Felipe Massa for Williams in sixth and Toro Rosso teammate Carlos Sainz in sixth. Daniel Ricciardo – who wasn't smiling after qualifying – kept Red Bull and its new "Tag Heuer" engines in the conversation with eighth on the grid.