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Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.

The Mercedes-Maybach Pullman Guard is a limo with a bulletproof vest

As fabulously plush as the Mercedes-Maybach Pullman is, there is a certain class of individual for which luxury is only part of the equation. Oligarchs, dictators, kingpins of questionable businesses, and probably some legitimate world leaders all love luxury, but they sometimes face some hairy commutes that demand a bit more protection. For them, the answer to their luxury car needs is the armored Pullman Guard. The Mercedes-Maybach Pullman Guard tops the line of S-Class Guard models that also includes the Mercedes-Benz S600 Guard and the Mercedes-Maybach S600 Guard. Like the non-armored Pullman it packs loads of leather, seats with practically infinite adjustability, and redundant gauges for rear passengers. It is also by far the longest S-Class vehicle available, stretching more than 40 inches longer than the next-longest Mercedes-Maybach. This tremendous length allows the Pullman Guard to have four-passenger seating in the rear, with two seats facing two others. It's the perfect place to sign treaties or entertain diplomats. Or, if foreign affairs aren't your speed, it would also be a convenient place to carve up territory, issue ultimatums to enemies, and intimidate dissidents. The Pullman Guard was developed alongside the standard Pullman, and because of that, the added armor does not sacrifice interior space. The armor does affect weight, though. The Pullman Guard weighs over 11,000 pounds. But, in return, the steel plates on the sides and floor, non-Kevlar-brand high-strength fabrics, and polycarbonate-backed windows protect occupants from bullets and explosives. Plus, the Pullman Guard features a twin-turbo V12 that produces 530 horsepower and 612 lb-ft of torque to haul the added ballast around. If a recognized authority is ordering a Pullman Guard, Mercedes also offers sirens, flashing lights, two-way radios, an emergency starter battery, and a loudspeaker system. These items are sure to be useful when trying to navigate seas of protestors in the streets. All of this extra protection will cost you though, and if you have to ask, you definitely can't afford it. But we'll tell you the price anyway. A standard Pullman will run around $500,000 at current exchange rates. For the Guard model, be prepared to shell out about $1.56 million. It's a steep price for sure, but for those whose pampered lives are in danger, it's probably worth it.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.