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Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Mercedes-Maybach GLS Edition 100 layers on the opulence

The Mercedes-Maybach S-Class Edition 100 was revealed yesterday, but it wasn’t the only new Maybach product to come out. No, in addition to the S-Class, Mercedes took the wraps off the Mercedes-Maybach GLS Edition 100. We didnÂ’t have the details for the SUV version right away, but we have them now. None of those details are all that surprising, though. The GLS Edition 100 is built to celebrate the same Maybach centennial milestone as the S-Class, and its appearance is essentially a copycat of the sedan. The one key difference versus the sedan is the number of cylinders under the hood. Mercedes puts its V12 in the S-Class, while the GLS soldiers on with the V8. Let the tears made of money flow for the lack of the additional four cylinders. At least everything else is largely equivalent. The GLS Edition 100 gets painted in the same Designo Crystal White and Silver Grey Pearl two-tone paint scheme. YouÂ’ll find the “Edition 100” Maybach logo on the D-pillar of the GLS. Plus, the logo makes another appearance on the stunning forged grey wheels. The interior of the GLS Edition 100 is also similar to the S-Class, in that itÂ’s finished with a special leather design that is also two-tone in nature with Crystal White and Silver Grey Pearl hides. Everybody who buys one of these Edition 100 cars gets a unique branded car cover and a special case meant to store keys and the carÂ’s paperwork. Pricing isnÂ’t detailed, but Mercedes says Edition 100 cars will be at dealers at the start of 2022 — orders will be taken in the fourth quarter of this year. Related video: