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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Weekly Recap for 8.12.16 | Autoblog Minute

A recap of the week in automotive news, including a look at a two-door Maybach coupe, FCA's Ram heavy-duty truck recall, and spy shots of POTUS' new car. Maybach Mercedes-Benz Autoblog Minute Videos Original Video autos limo maybach coupe

2014 Mercedes-Benz E63 AMG rumbles on stage 4Matic style

Bruce Hornsby and his soothing piano skills helped introduce us to the 2014 Mercedes-Benz E-Class, but the monstrous E63 AMG sedan needed no entrance music as it rumbled on stage. The 550-horsepower (and up) sedan sat proudly alongside the rest of the redesigned E-Class on stage at the Detroit Auto Show, but stood miles apart in intention and execution.
In addition to a choice of sedan and wagon body styles, the E63 AMG will also offer buyers the choice of the standard 550 hp or an upgraded 577-hp S-Model; regardless of output, all 2014 E63 AMG models will come standard with the 4Matic all-wheel-drive system.
We already saw the E63 AMG's aggressive styling last week, but now we have a full assortment of live images for you to enjoy as well as the Mercedes-Benz press release, which is also posted below.