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Mercedes expected to announce US HQ relocating to Atlanta today

Employees at Mercedes-Benz's US headquarters in Montvale, NJ, are set to gather today for the annual president's reception. Only this year, company chairman Dr. Dieter Zetsche is expected to fly in from headquarters to make a big announcement. That announcement, according to mounting speculation, is that MBUSA is moving to Atlanta. News of the potential move first broke around three weeks ago, suggesting that the German automaker was looking to relocate its US headquarters from New Jersey to somewhere in the South, with the Atlanta area tipped as the front-runner. Now sources are expecting that announcement to be made imminently. Although the specifics of the move have yet to be made public, Mercedes is tipped to be looking at moving into either a purpose-built facility or an existing office space in the Sandy Springs area, specifically near the intersections of Georgia 400 and Abertnathy, where UPS has its headquarters. The move is said to have hinged on a substantial incentives package worth nearly $50 million put together by the Georgia state government. The state of New Jersey is said to have offered similar incentives to keep Mercedes in the Bergen County borough of Montvale, where it employs 800 in its 141,000-square-foot office complex. One advertising company even put up billboards encouraging the company to stay, but if the reports prove accurate, it looks like their efforts may have been too little and/or too late. Mercedes wouldn't be the first automaker to move to the South, where numerous foreign carmakers have been also setting up factories. Toyota is also preparing to move its US headquarters to Texas, and though already based in Georgia, Porsche is preparing to move into a new $100 million facility, complete with on-site test track, closer to Atlanta's Hartsfield-Jackson airport that has grown into a major international hub. The move on Mercedes' part would put its US base of operations closer to its factory in Tuscaloosa, AL, and the port near Savannah, GA, from which it ships out the former's production overseas.

Race Recap: 2016 Austrian GP is mishaps from start to finish

At the 2015 US Formula 1 Grand Prix, rain mixed up the grid and a first-lap incident cast the die for the race. The Austin, Texas event made highlight reels for those reasons and because it decided the Driver's Championship. At the 2016 Austrian F1 Grand Prix, rain mixed up the grid and a last-lap incident cast the die for the race. The Spielbergring race will feature in this year's highlight reel because it might force Mercedes-AMG Petronas to make some hard decisions about the rest of the season. For the first time this season, Lewis Hamilton converted pole position into a lead through Turn 1, and began slowly pulling away from the field. Teammate Nico Rosberg started from sixth because of a gearbox penalty, but was up to third when he pitted on Lap 11. Mercedes normally pits the lead driver first, in this case being Hamilton, but Mercedes wanted to get Rosberg ahead of the two Ferraris. Hamilton pitted on Lap 22, emerging behind Rosberg because of a slow stop. Sebastian Vettel led the race for Ferrari on Lap 27 when his right rear tire exploded coming down the start-finish straight – an eerie reminder of the 2015 Belgian Grand Prix. The Safety Car rolled out, yet when racing resumed Rosberg stayed ahead. After the two Mercs came in for second stops everyone expected Hamilton to lead, but Hamilton had messed up his in-lap and lost a cumulative 3.3 seconds during his actual stops compared to Rosberg's pit-stop times. The Brit remained second. Hamilton chased his teammate for the final 15 laps. At the beginning of the last lap Rosberg messed up Turn 1 and Hamilton closed in. Rosberg took the inside line into Turn 2 as Hamilton pulled up on the outside, then Rosberg appeared to drive straight on as if he simply wasn't going to turn. Hamilton turned in, colliding with Rosberg and driving over the German's front wing. By the end of Turn 2, Hamilton had the lead and Rosberg had a broken car. The Brit won, the German puttered home to finish fourth. The incident promoted Max Verstappen to second and Kimi Raikkonen to third. Verstappen scored his second podium for Red Bull after his victory in Spain. Conversely, Raikkonen's third place for Ferrari was more gifted scraps for the scuderia. Daniel Ricciardo came fifth in the second Red Bull, Jenson Button delivered a terrific sixth for McLaren- Honda, Romain Grosjean got Haas back in the points, Carlos Sainz, Jr. secured eighth for Toro Rosso, and Valtteri Bottas in ninth for Williams.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.