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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Recharge Wrap-up: KillaJoule hits 270 mph; Mercedes B-Class ED gets PlugShare

The Mercedes-Benz B-Class Electric Drive will get its own version of the PlugShare charging-station locator app. Developed by Recargo with the help of Daimler, the vehicle-specific app will be integrated into the car's navigation system. The system maps the location of nearby charging stations from various networks. So far, Mercedes-Benz doesn't offer a universal pay service for the various charging networks, like those offered by BMW and Nissan. Read more at Green Car Reports. HyperSolar uses solar energy to make hydrogen from water. Without using electrolyzers, HyperSolar uses a photochemical process to separate and capture the hydrogen in the water, which can then be used for clean energy, such as automotive fuel cells. The solar devices are submerged in water inside a container, and sunlight powers the device to free the hydrogen. HyperSolar claims that its process is more efficient and cost effective than other methods used to produce hydrogen from water. See some demonstrations in the videos below and learn more at HyperSolar's website. Eva Hakansson drove the KillaJoule electric motorcycle to a top speed of 270.224 miles per hour. After a computer model showed a possibility of about 270 mph, the team took the motorcycle with sidecar out to the salt flats for Mike Cook's Shootout. Everything went smoothly, and Hakansson easily surpassed speeds of the 249.1-mph world record she set a few weeks ago. The team is calling it quits for the season, but will make some tweaks to the KillaJoule in hopes of getting 300 mph out of the red bullet next year. Read more at KillaCycle Racing, or at Business Insider. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes-Benz S-Class presentation leaked, debuting in May

WorldCarFans was reportedly sent what looks like a dealer presentation on the coming V222 series 2014 Mercedes-Benz S-Class. There have been hints for years as to the kinds of technology the world's best-selling large luxury sedan will contain, and it appears those hints had some foundation. To be shown in Germany on May 15 before a launch window that runs from September to November this year, the evolutionary design will be built of aluminum and steel, using that lighter material for the front end, roof and "detached body parts."
Among the new options buyers will be able to choose are the Rear Seat Package with rear seatbelt airbags and active buckles that extend, a Warmth and Comfort Package with heated seats front and back, heated armrests and side panels, and power rear seats with active ventilation and memory function. There's a chauffeur seating option that comes with 10-way adjustable rear seats, an extendable footrest and folding tables in the front seatbacks.
Blatant technology will be on display via two 12.3-inch screens, one for the dash cluster and one for the COMAND infotainment screen on the instrument panel. The third generation of Nightview Assist Plus will be able to detect animals as well as humans, and the next generation of Surround View will provide high-res views all around the car. A touchpad and a color head-up display will arrive in 2015. It will be the first Mercedes-Benz to utilize LED lighting everywhere, inside and outside the car.