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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

Mercedes pays tribute to 1955 Mille Miglia with special-edition SL

The Mercedes-Benz SL is one of the longest-running nameplates in the business, and its history has been marked with numerous achievements. But few were as impressive as the 1955 running of the Mille Miglia, and Mercedes pays tribute to that race and the results it achieved there with this latest special-edition roadster. Called the SL Special Edition Mille Miglia 417, this roadster starts with the eight-cylinder SL550 with dynamic stability management and adaptive damping and adds on several highlights. Red trim adorns the front spoiler, the stripe across the matte carbon rear spoiler, the brake calipers and the rims of the black AMG Performance wheels. The red pieces accent the matte black paint, while the interior features AMG Line sports seats with carbon-finish leather and red trim, along with a red and black nappa leather steering wheel and carbon trim. The SL arrives 60 years after the Mille Miglia in which a 300 SL driven by American gentleman racer John Fitch - bearing the number 417 and starting at 4:17 a.m. - led a 1-2-3 class finish, landing fifth overall and leaving many purpose-built racers in the dust. The special edition is confirmed for the US, arriving this fall with pricing to be announced closer to launch. SPECIAL EDITION SL "MILLE MIGLIA 417" Exclusive SL passion February 17, 2015 - Stuttgart -- Mercedes-Benz celebrates the 60th anniversary of a memorable motor racing success with an extraordinary special model of the SL Roadster. Its name commemorates the unexpected victory of a 300 SL in the production sports cars class at the 1955 "Mille Miglia", one of the world's most challenging long-distance races. What's more: the SL Special Edition "Mille Miglia 417" provides a special experience of the unique symbiosis of maximum comfort and motor racing spirit that traditionally characterizes every SL. The Special Edition adds a distinctive note, among other things, with red exterior highlights and fine materials in the exclusively appointed interior. The Mercedes-Benz SL Roadster is more than an icon. Passion shapes its character and its charisma – in the past and today. Legendary vehicles and their stories dominate the model history. One of them is told by the SL that started the famous "Mille Miglia" in 1955 with race number 417 at 4:17 am. After 11 hours, 29 minutes and 21 seconds it had completed the race distance of 1597 kilometres on public roads from Brescia to Rome and back.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof