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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2014 Mercedes-Benz S-Class revealed again in 1:18 scale

There is plenty to look forward to when it comes to the 2014 Mercedes-Benz S-Class, but it could end up being a fairly anticlimactic reveal thanks to fully exposed spy shots, a leaked press photo and now images of a diecast version of the luxury sedan. Autoweek.nl has images showing a highly detailed 1:18 scale model of the redesigned S-Class that matches up with everything we've seen so far.
This isn't the first time a model car spoiled a new vehicle's reveal, as the 2014 Mercedes-Benz CLA-Class and 2013 SRT Viper were both unceremoniously revealed in toy form first. World Car Fans is reporting that the car 2014 S-Class will be officially unveiled on May 15, but at this point, all that's left to wonder about is the official on-sale date and what will be under the hood.

Mercedes A45 AMG in downhill battle with slipstream skateboarder

We're told it takes "performance, control and expression" to pilot a longboard skateboard down a mountain road, and that those happen to be the same values embodied in the Mercedes-Benz A45 AMG. That's how the two came to be combined in a black-and-white short film called Silver Slipstream.
There's no talking, no engine note and no color, just some music, a 'boarder and a car on a long cruise down the Franschhoek Pass in the Western Cape of South Africa." Despite that, it's actually a pretty entertaining video of the latest Mercedes-Benz hot hatch married with extreme sports. You can watch how it all goes down in the video below.