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2016 Mercedes-Maybach S600 First Drive

Imagine the audacity: during the salad days of the early 2000s, the company that invented the automobile – already synonymous with class-leading luxury – sought to further expand its portfolio by crashing the ultraluxury party. Going up against the likes of Rolls-Royce and Bentley, Mercedes-Benz traded its unmistakable Three-Pointed Star for a Mighty Mouse-like logo, exhuming a stately, long-dead German marque originally founded in 1909. The long-wheelbase Maybach 62 listed at an epic $360,000, while later spinoffs included curiosities like the nearly $700,000 Zeppelin, and a roofless, seven-figure limousine dubbed Laundaulet. By the time the financial bubble finally burst in 2008, the brand's fate was all but sealed, with US sales dropping into the double digits. It limped along another four years, but when the nameplate finally went kerplunk, it left behind it a trail of disappointed movers, shakers, moguls and rappers. The perfect postmodern metaphor for the brand's funeral pyre? Kanye West and Jay-Z's Otis music video, in which a perfectly fine Maybach is chopped and deconstructed, flames spewing out the tailpipes as it powerslides through an empty parking lot. Meet The (Sorta) New Boss Rising from the ashes of hubris is the 2016 Mercedes-Maybach S600, a recalibrated stab at high-end luxury with a startlingly similar, yet different, approach to its forbear. Like the last go, the new sled features a significantly longer wheelbase, which stretches 8.1 inches over the standard S600. Additional sound damping helps it claim the quietest rear cabin in all of production automobiledom, and posher trim bits include a rim of wood surrounding the reclining rear seats. Among the livery-focused special features is a rearview mirror-mounted microphone to amplify the driver's voice, an available rear fridge, and an executive seat package with folding tray tables. The super high-end hallmarks are there – a twin-turbo V12 dispatching sub-5 second 0 to 60 times, a stunning 24 speaker Burmester sound system, double-M branded silver plate champagne flutes, et al. – but the hyperinflated price tag is not. Starting at $189,350, roughly half the cost of the old flagship, the new Maybach isn't even the most expensive Mercedes-Benz you can buy. That distinction goes to the S65 AMG Coupe, which empties your coffers to the tune of $230,900.

Pre-Race notes from the 2015 Nurburgring 24-Hours

Autoblog has come to the German countryside to watch the Nurburgring 24-Hour race, and just one day in, we have to say it's outstanding. Le Mans has been the highlight of our summer racing schedule for the past few years, the 'Ring 24-Hour event being the appetizer we always skipped. Earlier this year, however, while visiting Miami to check out the Cigarette Racing 50 Marauder GT S, we met Scott Preacher. He oversees digital marketing for both Cigarette and AMG during the week, then comes to Germany to compete in the VLN race series on the weekends, driving an Aston Martin Vantage GT4 for Team Mathol. If Le Mans is the Oscars of endurance racing, the Nurburgring 24-Hour race is the Screen Actors Guild award – the one voted on by the actors, for the actors. In this case it's the race by the teams and fans, for the teams and fans, even though the increasing manufacturer presence has altered the team equation. We were told that it wasn't so long ago that true privateers could win the overall, but that's not really the case anymore. Front-running teams have heavy factory involvement – Audi Sport Team Phoenix, for instance, which finished in first and third last year, has its own 'Ring race center and is running the 2016 R8; Aston Martin is represented by Aston Martin Racing and Aston Martin Test Center, and Bentley has a Bentley Motors team and uses HPT to run another team. The fan component hasn't changed, though, and you can't talk about the race for more than 60 seconds before someone brings up the battalions of spectators. Every driver we spoke to cited them as the most incredible part of this race after the track itself. It feels to us like a giant German Sebring, with thousands of people camped out in the ginormous, forested infield, many of whom have been here since Monday erecting their ornate camping compounds. There will be parties everywhere Saturday night, and so much bratwurst on the grill that the drivers can smell it when as they're blasting full speed through Wehrseifen. Even when we drove a Mercedes S63 AMG Coupe on a lap before the race, the fans waved like it was a competition. Scott Preacher's Australian co-driver Robert Thompson said, "You come around a corner and it's like you're driving full speed through the middle of a carnival." The race field itself could also be called a carnival, with an officially invited field of more than 170 cars. Even on a track that's 24.4-km long, that's like racing on the 405 at midday.

The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.