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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

EPA finally approves sales of 2017 BMW diesels

The Environmental Protection Agency has approved the sale of 2017 BMW diesel vehicles in the US, reports Automotive News. According to Chris Grundler, head of the EPA's Office of Air Quality and Transportation, the vehicles were delayed due to rigorous testing. Following the Volkswagen diesel scandal, the EPA stated that it would review all diesels headed to the US. Last month, the EPA delayed sales of BMW's 2017-model-year diesels due to testing logistics, claimed BMW. Now that the vehicles have been approved, production of the models should begin shortly. While BMW's diesels have been cleared, the report indicates that Mercedes-Benz's 2017 diesel models are still undergoing further testing. "Discussions continue," Grundler stated, but he declined to point to any specifics on why the EPA has not approved those diesel models. Amid the numerous lawsuits against VW, Mercedes has also been involved in suits that claim its diesels use defeat devices, although no major proof has surfaced. Earlier this year, Mercedes confirmed that the US Justice Department, EPA, and the California Air Resources Board (CARB), were investigating its diesel models. The 2016 diesel models from VW haven't been approved for sale yet, and the automaker has not asked for permission from the EPA to sell 2017 diesel models, claims Grundler. At this point in the year, it's not likely VW will sell any 2016 diesels. Last year, BMW's diesels accounted for about four percent of the company's total US sales, so the delay is not likely to have a drastic affect on its bottom line. Related Video: News Source: Automotive News-sub.req.Image Credit: AOL Government/Legal Green BMW Mercedes-Benz Volkswagen Diesel Vehicles vw diesel scandal

Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video: