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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.

2021 Mercedes-Maybach S 580 revealed as the biggest, most luxurious S-Class

The Mercedes-Maybach GLS-Class made a splash recently as the company's ultra-luxury crossover. But if you're a well-heeled individual looking for the true peak of Mercedes luxury, there's no replacement for the 2021 Mercedes-Maybach S 580, the biggest, fanciest sedan the company can produce. You'll be able to identify the land yacht thanks to a number of styling tweaks. The grille gets slender vertical chrome bars, and the lower intakes feature a chrome mesh. Topping the grille is a Mercedes hood ornament. The hood is restyled, too, with a center ridge running front to back with a line of chrome trim. Besides these styling tweaks, the Mercedes-Maybach has had its wheelbase stretched a full seven inches, with the space going to rear passenger room. The stretch also included rear quarter windows. Just behind those windows are illuminated Mercedes-Maybach badges. The car can also be optioned with an array of exclusive wheels and two-tone paint. The two-tone paint jobs can take up to a week to complete. Of course, the interior is what really sets the Mercedes-Maybach apart from the "average" S-Class. All examples come standard with Mercedes Designo leather upholstery, and even the headliner is finished in leather. Like other S-Class models, there is an air freshener function, and Mercedes has saved a special scent specific to the Maybach. The front seat backs are covered in wood trim to enhance the design. Rear occupants get individual 11.6-inch screens for entertainment, as well as a removable tablet for controlling various car functions. Passengers get to enjoy a 1,750-watt, 30-speaker Burmester sound system, which won't be interrupted by outside noises thanks to additional sound deadening materials around the rear arches, thicker laminated quarter windows and active noise cancelling. Foam-filled tires and laminated glass around the rest of the car are options. Speaking of options, there aren't many, but they're also quite lavish. The one we expect to be quite popular is the executive rear seating. It replaces the rear bench with two reclining chairs complete with power leg rests. These leg rests even feature massage functions, a first for the S-Class. The seats come with climate adjustments and several massage settings. The option also adds seatbelt airbags and frontal airbags for the rear passengers. Other interior options include a refrigerator, champagne flutes and electrically assisted rear doors for easier entry and exit.