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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes-Maybach SUV concept: Vision Ultimate Luxury interior teased

Mercedes-Maybach posted a teaser video of what it calls "the ultimate in luxury" last week, saying that the featured, yet-to-be-named vehicle would be presented in the Beijing Motor Show. Now there's a teaser sketch giving us a wider look of the concept's interior, as well as a name. The concept also has a name by now: the Vision Mercedes-Maybach Ultimate Luxury. We guess that might have been coming, even if the name isn't exactly concise. But, the accompanying release also informs us that the concept is a combination of a high-end sedan and an SUV, confirming that it is indeed the high-riding vehicle that's been rumored for a while. The interior sketch also shows a very wide center console with stylized grab handles, which suit the SUV dimensions and aesthetic, without being as trucklike as the Maybach G650 Landaulet's interior. As well as the lavish two-tone color scheme and the touch of wood on the door panel, the concept interior shows a wide color instrument display ahead of the driver. The gear selectors are paddle shifters next to the chunky steering wheel rim, and the controls seem to have been grouped on the wheel's spokes, leaving just a few switches on the dashboard. Autocar reports that the concept will be followed by a 2019 production version, slated to debut at the Los Angeles show at the end of this year. It would be based on the Mercedes-Benz GLS, but with a more bespoke design inside out, as hinted by the concept. Basing it on the GLS would mean Mercedes would be manufacturing it at the Tuscaloosa plant in Alabama, making it the first Maybach built in the U.S. Related Video: Image Credit: Mercedes-Maybach Beijing Motor Show Maybach Mercedes-Benz SUV Concept Cars Luxury mercedes-maybach

First Mercedes B-Class Electric Drive rolls off line, coming to US soon

Mercedes-Benz is about to give Americans another choice of battery-powered vehicle. Offering more all-electric range than the Nissan Leaf or BMW i3, and with a smaller price tag than the Tesla Model S, the B-Class Electric Drive is officially set to arrive in the US this summer. Indeed, the first examples have begun rolling off the production line in Rastatt, Germany. Featuring drivetrain parts from Tesla Motors, the luxury compact hits all the performance parameters mentioned during its debut at last year's New York Auto Show. For a refresher, that's a single-charge range of 200 kilometers (124 miles) along with a 0-to-100 kilometer-per-hour (62 mile-per-hour) sprint in a respectable 7.9 seconds. These achievements comes courtesy of a 28-kWh lithium battery located in the floor of the passenger compartment and a 132-kW (177-horsepower) motor powering the front wheels. Torque specs for the unit seemed to have increased somewhat and are now given as 340 Newton meters (250.77 pound-feet). It boasts an 11-kW charger and can add as much as 62 miles of range to a deleted battery in an hour and a half. Sadly, it is not Supercharger compatible. The B-Class Electric Drive, which is built on the same production line as the gasoline-powered version, is going to go on sale in Europe around the end of the year and will also come in a right-hand drive version for other markets in 2015. Although pricing has not yet been announced, Mercedes execs expect it to be quite competitive with the BMW i3. Scroll below for the press release (Google translated from German). Model offensive: Mercedes-Benz launches first major series for electric cars - the start of production at Mercedes-Benz in Rastatt: B-Class Electric Drive begins For the first time large-scale production of Mercedes-Benz models with internal combustion engine and electric drive on the same line Stefan Abraham: "With the B-Class Electric Drive we are expanding our production portfolio at the Rastatt plant is a highly innovative drive variant." In the Mercedes-Benz plant in Rastatt today through the first B-Class Electric Drive off the line. This makes Mercedes-Benz models are produced with internal combustion engine and electric drive on the same line at the site for the first time. The B-Class Electric Drive is based on the Mercedes-Benz front-wheel drive architecture of the new Mercedes-Benz compact car generation and uses the modular component kit.