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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

In case you forgot, the Dubai Police supercar fleet is the coolest

Ever wonder why the Dubai Police have a fleet of vehicles worth millions and millions and millions of dollars? Why it has a Bugatti Veyron and a Bentley Continental and a Mercedes-Benz SLS AMG with sirens and light bars? Well, here's the reason. This video shows the fleet on display on the Emirate's roads and highways, while also reaching out to the people the police are meant to protect. It's an impressive display of machinery, to be sure. Alongside the Bentley, Bugatti and Mercedes, we spy a Ferrari FF, a Brabus G-Wagen, a BMW M6, a Nissan GT-R, an Audi R8 and a McLaren MP4-12C (although the latest Dubai Police car, the Lexus RC F, is absent). The video even has a very cinematic look and feel to it, which works well with the night scenes and the blues-and-twos of the exotics cruisers. News Source: Dubai Police via YouTube Audi Bentley BMW Bugatti Ferrari McLaren Mercedes-Benz Nissan Luxury Performance Videos dubai ferrari ff mclaren 12c

2016 Japanese Grand Prix | Hamilton faces the beginning of the end

We're told the Japanese mamushi viper haunts the undergrowth around Suzuka. If the pit viper attended the weekend's Japanese Grand Prix, it avoided human visitors but it put a nasty bite on Lewis Hamilton's championship hopes. The Briton, lined up second on the grid next to Mercedes-AMG Petronas teammate Nico Rosberg, flubbed his start. By the end of Turn 1 Hamilton was in eighth. Hamilton didn't suffer alone. The beginning of the race was a melee; many of the leaders got caught out either by the damp track or by having to swerve around slow starters. Only Mercedes' Nico Rosberg and Red Bull's Max Verstappen took off clean. The German rolled up another lights-to-flag victory despite the pass-happy race happening behind him. Rosberg was as unbothered by the Dutchman in second place as he was by the official Formula 1 camera feed. Verstappen didn't have much work to do until the final ten laps of the race. Thanks to the Mercedes team's strategy – or Ferrari waiting too long to pit – Hamilton got up to third on Lap 36 of 53. Unable to make a DRS-enabled pass on Verstappen down the front straight toward the end of the race, the Mercedes driver took a creative line through Spoon corner. Closing in down the back straight, Hamilton jinked inside to try a pass through the final chicane. Verstappen moved over in the braking zone while Hamilton was still behind him, closing the door on the move. Hamilton protested over his team radio, but seemed resigned to a third place finish after the incident – he didn't try any more passes in the final laps. The Ferrari duo of Sebastian Vettel and Kimi Raikkonen crossed the line fourth and fifth, respectively, in recovery drives after penalties. The scuderia tried an aggressive final stint after Hamilton successfully undercut Vettel in the pits. Ferrari put Vettel on the soft-compound Pirellis so he could hunt the Mercedes, but after a few laps of close pursuit the tires gave up and Vettel fell back. Daniel Ricciardo couldn't get comfortable in his Red Bull the entire weekend. The Aussie finished where he started, in sixth place. Sergio Perez and Nico Hulkenberg followed the Red Bull home in two-up formation for Force India, Williams doing the same in the final two points-paying positions with Felipe Massa and Valtteri Bottas. Rosberg's 23rd career victory – his ninth of the season and first ever in Japan – puts him 33 points ahead of Hamilton in the Driver's Championship with four races left.