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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Benz working on S-Class EV in accelerated green car lineup?

With Mercedes-Benz bringing out coupe and plug-in hybrid versions of its S-Class sedan, the German automaker just may follow through with a battery-electric variant as well. That's what the company's Uwe Ernstberger told the folks at Top Gear during the Geneva Motor Show. And while he noted the company still needs to work in a larger-than-usual battery pack and was less than specific with details, he did envision an all-electric S-Class "in the future." Of course, rumors started bubbling about an EV S-Class as far back as 2011, so we'll see. Christian Bokich, department manager for product and technology communications for Mercedes-Benz USA, would not confirm anything about an electric S-Class, but he did give AutoblogGreen an official rundown of MB's upcoming green cars in the US, starting with the launch of the all-electric B-Class ED in July of this year in the ZEV states (launch details for other states are TBA, he said). An S-Class plug-in hybrid is coming in the first half of 2015, followed by a C-Class PHEV closer towards the end of that year in the USA. There is also a C-Class four-cylinder BlueTEC coming at some point in 2016. Until we get more concrete information about the possible S-Class EV, let's review what we know about the PHEV. Last September, Mercedes-Benz started showing off the plug-in hybrid S-Class, saying that it could go as far as 19 miles on electric power alone and had a preliminary fuel efficiency rating of more than 78 miles per gallon, using the more lenient European driving cycle. Earlier this week, Mercedes showed off its S-Class Coupe. That model's US version will have a twin-turbocharged V8 that kicks in 449 horsepower, a few more than the presumptive S-Class EV will have. Ernstberger also said Mercedes would join the ranks of automakers offering autonomous driving systems and mentioned the S-Class as being at the "top of the movement." He held his tongue when asked about the possibility of an S-Class cabriolet.

Recharge Wrap-up: Volvo's efficient truck concept, Tesla's updated mobile charger is cheaper

Mercedes-Benz plans to equip its gasoline-powered cars with particulate emissions filters, just like its diesel vehicles. Claiming to be the first automaker to apply the technology to gasoline motors, successful testing in the S500 led to the decision to expand the use of these filters. This announcement coincides with a $3.35 billion investment in clean diesel technology, including a new four-cylinder engine that adheres to strict emissions guidelines. It's not clear when Mercedes will begin including the filters on its gasoline vehicles, or if it intends to use them outside of Europe. Read more at Green Car Reports. Tesla has updated its mobile charger and given it a lower price. The 40-amp "Mobile Connector Bundle" – which used to sell for $650 – is now priced at $550 with two adapters and a storage bag, with an available $520 version offered without the adapters. Tesla's product description reads, "The Corded Mobile Connector has an integrated 240 volt 50 amp rated plug for high power output. A seamless design provides a low profile connection, allowing for use with covered outdoor outlets." Read more at Electrek. Volvo has developed a new truck concept that reduces fuel consumption by more than 30 percent. The modified Volvo FH 420 long-haul truck, simply called the Volvo Concept Truck, features 40 percent better aerodynamic efficiency, a weight reduction of about 4,400 pounds, and tires with lower rolling resistance. The truck's rear view mirrors have been replaced by cameras, which, in addition to reducing drag, also improve safety through better visibility. While the research vehicle won't reach market as-is, some of its aerodynamic features have already been included in real-world applications, with more to come as Volvo aims to improve the efficiency of its trucks by 50 percent. Read more at Green Car Congress, and in the press release below. Volvo Trucks' new concept truck cuts fuel consumption by more than 30% Almost one-third lower fuel consumption. Volvo Trucks' new concept vehicle shows how it is possible to drastically boost productivity in long-haul operations. Among the secrets behind these remarkable fuel savings are aerodynamic design and lower kerb weight. With support from the Swedish Energy Agency, Volvo Trucks has developed a new concept vehicle, the Volvo Concept Truck. It is the result of a five year long research project aimed at creating more energy-efficient vehicles.