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BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Ultra-rare Maybach 57S Coupe ordered new by Moammar Gadhafi is for sale

One of Maybach's rarest 21st-century cars is for sale in Holland, and it owes its existence to one of the most controversial African leaders in recent history. Dutch exotic car dealer Auto Leitner listed a Xenatec-built Maybach 57S Cruisero coupe ordered and customized by Colonel Moammar Gadhafi but built after his death. Short-lived German coachbuilder Xenatec chose to start with the short-wheelbase 57 rather than with the longer and more stately 62. It didn't alter the sedan's length or wheelbase; instead, it created the Cruisero by extending the front doors, removing the rear doors, and adding more rake to the roof pillars. Several other minor visual tweaks set the coupe apart from the sedan, and the interior was given a more superficial makeover. Xenatec made no mechanical modifications, so power comes from an AMG-built 6.0-liter V12 twin-turbocharged to 604 horsepower and 738 pound-feet of torque. It spins the rear wheels via a five-speed automatic transmission. Although the coupe weighs 6,000 pounds, it takes five seconds to reach 60 miles per hour from a stop. The 57S Coupe was not a hefeweizen-fueled hack job haphazardly welded together in a shed. It was authorized by Daimler, and it was engineered to the same standards as the regular-production car. Executives were confident that they could sell 100 units to politicians, entrepreneurs, oligarchs, and other wealthy people around the world, but Xenatec filed for bankruptcy and closed after making only eight when one its main investors, a Saudi Arabia-based company named Auto Kingdom, abruptly stopped funneling money into the project. Gadhafi configured Auto Leitner's 57S Coupe, which was the fourth one built, and he should have taken delivery of it in 2012, but the Libyan Civil War that erupted in 2011 and ultimately led to his death on October 20 of that year derailed those plans. It was instead sold to another buyer whose identity is unknown. What's certain is that the person who ended up with Gadhafi's Maybach rarely drove it: its odometer shows about 1,429 miles. Highly optioned, this 57S is equipped with 20-inch wheels, soft-close doors, heated and massaging individual rear seats separated by a fridge, rear tray tables, front and rear air conditioning systems, a rear-seat entertainment system, and, for good measure a fire extinguisher.