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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.

Mercedes details plans for move to Georgia

Automakers are getting restless in America, moving their headquarters from one location to another. Toyota is shifting its US operations to Dallas, Porsche is moving to a new headquarters across town, Cadillac is relocating from Detroit to New York, but lately the news has been about Mercedes. The German automaker has run its US operations out of its current facility in Montvale, NJ for decades, but now it's preparing to relocate to a new facility in Atlanta. And it has just announced further details of the move. The company is building a new facility at the corner of Abernathy and Barfield in Sandy Springs outside of Atlanta. That's right near where the Georgia 400 meets Interstate 285 near Hartsfield-Jackson airport, giving Mercedes access to an existing infrastructure of hotels, restaurants and of course transportation routes. The facility will take up a 12-acre plot of land and is earmarked for completion in early 2018. Lest you think MBUSA will stay put in Montvale in the meantime, though, it won't. The company is actually going to relocate twice, moving in the meantime to a temporary, 186,000-square-foot facility at the Perimeter Center in Dunwoody, GA. That move will kick off in July. The move detailed earlier this week at a press conference at the Georgia State Capitol with Governor Nathan Deal will see Mercedes hiring hundreds of new employees in Atlanta. Even after it moves down south, though, the company will keep certain functions in New Jersey, both in Montvale and in Robbinsville where it has its parts distribution center. MERCEDES-BENZ USA ANNOUNCES DETAILS OF NEW CORPORATE HEADQUARTERS IN ATLANTA MBUSA to occupy interim office space in Central Perimeter before opening new, state-of-the-art facility in 2018 February 03, 2015 - ATLANTA -- At a press conference today at the Georgia State Capitol, Mercedes-Benz USA (MBUSA) announced the permanent and interim locations for its new corporate headquarters in Atlanta. Company President and CEO Stephen Cannon made the announcement with Georgia Governor Nathan Deal. MBUSA, which is currently headquartered in Montvale, New Jersey, will construct a new, state-of-the-art headquarters facility on a greenfield site located at the corner of Abernathy and Barfield roads in Sandy Springs, expected to be completed in early 2018.